Content Campaigns

We craft unique, powerful, and engaging campaigns to meet your objectives and resonate with your customers, from enhancing brand awareness to boosting SEO visibility.

What is a content campaign?

A content campaign is relationship-driven marketing fueled by impactful content. Marketers, aligning with a brand's business needs, create campaigns to address specific requirements - whether that’s improving link profiles, driving traffic, increasing revenue, or elevating brand awareness and perception.

In the digital marketing mix, content campaigns are remarkably versatile. They integrate various search and digital marketing techniques, from social to organic and paid strategies, alongside the building and maintenance of relationships with thought leaders and influencers over time.

What content campaigns can do for your business

Our campaigns have boosted revenue, enhanced visibility and improved rankings for major commerce brands. Content campaigns can:

Improve your brand’s link profile
Boost site authority and industry relevance
Enhance visibility and traffic
Amplify brand recognition
Increase revenue

Our approach

→

1. Concept

Every campaign begins with a unique, creative concept. Working with your brand, we define campaign objectives and KPIs aligned with your business goals. Our expert content marketers then make sure that the campaign concept is tailored to meet these requirements, whether for long-term SEO strategies or brand awareness initiatives.

→

2. Research

There’s no one-size-fits-all approach to our campaigns, so we always carry out in-depth research to lay the groundwork. We analyse your brand's industry and target demographic, identifying the most effective content types and delivery methods.

→

3. Strategy

In line with brand objectives and our research insights, we craft a comprehensive campaign strategy. We identify suitable bloggers and relevant influencers for campaign involvement and initiate engagement.

→

4. Creativity

Exceptional content distinguishes your brand, making it stand out in competitive markets, and serves as a valuable resource for customers, appeals to search engines, and is highly shareable. The aim is always to influence consumer behaviour, nurture relationships, and organically build linked citations from respected sources.

→

5. Relationships

Genuine relationships are pivotal to our content marketing campaigns. We build and maintain relationships with relevant influencers for your audience, offering content tailored to their preferences and their audience.

→

6. Reporting

Throughout a campaign, performance stats are shared, and a comprehensive report is provided at the campaign's conclusion. Content campaigns are not an exact science you can predict outcomes for, but this iterative reporting process ensures continual improvement in subsequent campaigns.

Our content campaign connoisseurs

Made up of highly experienced designers, writers, and experts in video and animation our content team generates more than just exceptional content, but also brand mentions, and improvements in site performance and rankings.

Kerry Mullin Head of SEO and Content

Elisha Sketchley Content Marketing Manager

Matt Donnelly Senior Content Manager

Rachel Stevens Content Executive

Our content services

→ Copywriting

Copywriting is one of the world’s most ancient professions - some of the earliest recorded writing carries with it a sales message. Part wanted poster, part cunningly concealed advertisement, The Papyrus of Slave Shem dates back around 5000 years. For as long as trade has existed, we have used language to sway decisions and earn trust. One human to another.

Find out More

→ Content Audits

Part technical, part creative, our content audits are the equivalent of running a fine-toothed comb through your site’s content, smoothing out the strands to leave a luxurious head of, well, words and pictures and video. If there’s one thing that Google has been consistent with over the years, it’s the importance of quality content - we make sure your site is ticking the right boxes.

Find out More

→ Brand Tone of Voice

If you try to bring your favourite brands to mind, all of them will have a unique tone of voice that you’ve grown to trust over the years. Whether it’s Nike’s blend of inspiration and aspiration, Monzo’s tongue in cheek clarity or even the voice of Duolingo’s friendly, if slightly threatening, Owl. When it speaks, it should do so in a way that is clearly and recognisably your brand. Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

Find out More

→ Digital PR

Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

Find out More