Website Migration SEO

Brands have cost themselves huge sums of money, caused massive drops in visibility and, in some cases, caused unrecoverable damage to the brand by failing to properly consider SEO during a migration. Done well, and with proper preparation and execution, a successful migration can reduce the negative impact of migration and set your brand up for success in the future.

What is website migration SEO?

In short - it’s about making sure you get to your destination without any loss of visibility or technical issues that could impair progress on your new site. This involves developing a thorough understanding of your current site, mapping your site structure and then implementing the necessary redirects (and remapping any old redirects) to make sure everything goes to plan.

While this can be overlooked by brands keen to make a move to a beautiful new website, every image, every page, every tag and category is a unique URL that will need to be, if not recreated on the new site, then at least be catered for in a plan to make sure the user experience is maintained, that people and algorithms can properly understand both content and navigation, and that you are ready to hit the ground running once the site is launched.

What website migration SEO can do for your business

The benefits of website migration SEO can be placed in three timed phases:

Short term: - in the short term, it allows brands to resolve underlying issues with their present site so that they are not replicated on their new site.
Medium term: - in the medium term, proper migration SEO mitigates losses, of visibility, of revenue, of customer trust.
Long term: - the long term benefit is a multiplier placed on future efforts. By making sure your new site is in line with industry best practice, your future SEO efforts will all have a solid foundation to build upon, making it easier to improve organic performance and revenue.

Our website migration SEO service

Thoroughness is at the heart of a good website migration - and our migration specialists have carried them out between all major platforms, developing the knowledge and experience to make sure your move delivers minimal disruption to your visibility and solid SEO foundations to build on. While our dedication to Shopify means you’ll never need to worry about achieving the best move to the platform, we’ll also (if you ask nicely) oversee faultless moves to other platforms.

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Current site audit

To begin with, we carry out a thorough audit of your present site to establish baselines for visibility, rankings and relevance to ensure that we know what needs to be preserved during the switch.

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Create migration plan

Once we have established what your site is capable of and what you need from the migration, we create a migration plan to make sure we can meet your requirements and maintain visibility and performance.

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Map URLs

In order to prevent loss of search visibility, make sure that there is no inconvenience to customers with bookmarks, and preserve site experience and UX, we conduct a thorough mapping project to match all existing URLs.

Our website migration masters

Our team of migration experts take great pride in the post launch performance of our clients, overcoming challenges, performance issues, and delivering results. With decades of combined experience, nerves of steel and a genuine passion for SEO, they make migration magic happen.

Kerry Mullin Head of SEO and Content

Jake Pittman Technical SEO Manager

Daniel Bee Technical SEO Lead

SEO Services

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→ SEO Consultancy

There are benefits and pitfalls of both the agency and inhouse model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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→ Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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→ Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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→ International SEO

More than just an hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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