SEO Consultancy

There are benefits and pitfalls of both the agency and inhouse model (once a brand reaches the level where they can afford to run a department). On the one hand, your team gets to know your brand inside and out, and they will have much more freedom to be reactive and innovate quickly. However, agencies often see the bigger picture with fresh eyes, and are able to bring a holistic knowledge of their discipline, knowledge earned while partnering with dozens of brands. But there is a way you can get the best of both worlds!

What is SEO consultancy?

SEO consultancy is a partnership between an inhouse department and a consultant or agency, providing external expertise and a fresh perspective to the building and execution of your SEO strategy. Whether it’s in bringing a long-established team up-to-speed with a rapidly changing specialism, training a new team, or just creating strategies which your team can implement, SEO consultancy is about harnessing the expertise of a third party and learning the best bits as you go.

Our SEO consultancy service

We’re enthusiasts as much as experts - and consultancy offers us a unique opportunity to evangelise in new ways. We can jump in at any step of the SEO process to offer our unique insight and help you and your brand create an inhouse SEO team capable of doing something special.

What can SEO consultancy do for your business?

Simply put, SEO consultancy can help to rapidly upskill your inhouse team, allow them to learn from our decades of experience, help to build new processes and strategies, and provide guidance at each step as your team develops and becomes something that can transform your business and that improves your performance and increases your revenue.

Our consultancy crew

Our SEO consultants are passionate experts that delight in imparting their knowledge and helping inhouse teams to reach the next level. Whether you need end to end assistance, or just need one facet of your strategy refining, they’ll be able to deliver value at every stage.

Kerry Mullin Head of SEO and Content

Jake Pittman Technical SEO Manager

Daniel Bee Technical SEO Lead

SEO Services

→ Technical SEO

At Velstar, we know that, while technical SEO isn't the only factor influencing search visibility, it's the bedrock of any successful SEO strategy.

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→ Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyse your site so you can solve outstanding problems and get to growing.

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→ Local SEO

Going global starts locally, and our SEO experts help brands reach their goals by engaging customers wherever they are. Let’s make things happen!

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→ Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

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→ Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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→ Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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→ Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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→ Schema

Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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→ International SEO

More than just an hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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