Copywriting

Whether it’s automated nurturing campaigns, the email that earns you the important five star review, or the re-engagement email that gives them a little nudge to remember that abandoned basket, make sure your email copy sings.

Google may no longer be featuring featured FAQ results, but the right FAQs were never written for that reason - and so will remain useful. Your FAQs need to answer real questions for real customers, not search engines - and they need the clarity and concision that comes from good writing.

Part of the process of earning authority in any industry is the production of original insights - ethical fashion brands might look to an in-depth study of the climate impact of fast-fashion, for example, while a cosmetics brand investigates the supply chain that delivers its organic ingredients. Both would have answers to difficult questions, earn a little trust and build authority.

It can take time and tweaking, but with trusted Wikipedia editors on our team, we’re able to make the best possible case for the inclusion of your brand in this most trusted of online resources - making it easier to build your authority more broadly. We’ll also make sure your entry is a good one!

Humans love stories. We’ve been telling them for tens of thousands of years. There’s something about a story that our brains find uniquely captivating - and it’s often that story, as much as a product, which bonds us to it. A story can also help you to discover your voice in all other aspects of your branding. We help you tell the best version.

It’s a privilege and an honour to tell you that you no longer need to start your press releases with “it’s a privilege and an honour”. Let us help find a unique and newsworthy angle for your announcement or achievement - one that will have journalists rushing for their keyboards rather than rolling their eyes.

Ideas often come first, but even the best campaign will fail to gain the reach it deserves without compelling copy to grab the reader’s attention. You get a very limited window to tell a reader you’re worth their time, and that’s why every word should be in the right place. All killer, as the famous early 21st century philosophers Sum 41 once told us, no filler.

It’s one of the most useful on-page optimisations a brand can make and yet, more often than not, the page title and meta description fields on a brand’s pages are empty - leaving search engines to automatically generate their content. Even where they’ve been filled, it’s often by rote and without flair. These are often your first interaction with a customer - make your first impression count.

Too often, brands will use a manufacturer’s product description - meaning every store uses the same words. Even D2C brands, who lovingly produce unique products, will allow descriptions to fall down the list of priorities until they’re added without the care they give the products themselves. This is your moment to sell your brand and your product - and to begin a relationship with a customer that could last a lifetime.