Imagine you have a bricks-and-mortar store, maybe you even have a bricks-and-mortar store. Now imagine you have a Keith - Keith knocks items out of the hands of every third customer and nobody knows how to stop him. Don’t you want to get rid of Keith? That’s conversion rate optimisation.


What is conversion rate optimisation (CRO)?

CRO is about as old as the internet - because there’s nothing your average webmaster likes more than testing their traffic. It came of age, however, in the age of ecommerce, when online brands found it more cost effective to make more of the traffic they were getting than to hunt for more.

While it tends to involve fewer popups these days, CRO has remained this goal - of converting a higher proportion of website traffic into customers. CRO sits, therefore, at a sort of intersection between UX, analytics and development, involving techniques such as the A/B and multivariate testing of page layouts, content, images, and colour schemes.

Our CRO service

We understand that a higher conversion rate will always lead to superior returns from all traffic sources and campaigns. Although it’s often integrated with paid media, our CRO services, augmented by the extensive experience of our developers, looks to extend the benefits of comprehensive testing to your entire site. By increasing the average value of each visitor to your site, our CRO service aims to provide lasting improvements (as well as helping to build a knowledge bank of best practices for further tests).

What can conversion rate optimisation do for your brand?

Forgive us for building a hypothetical here, but to keep the sums nice and simple and to offer a basic demonstration of possible impact, that’s what we’re going to do.

The hypothetical

  • You own a commerce brand with 1000 daily users.
  • Your site currently converts at an average rate of 2%.
  • Your average purchase value is £10.

The above numbers give you a daily revenue of £200. If you could boost that conversion rate by 0.5%, your daily revenue jumps to £250 - a 25% jump, or an extra £1500 in revenue per 30 day month from the exact same amount of traffic.


Now imagine the gains you could make based on your own revenue figures.

Our CRO champions

With a working group made up of developers, paid media specialists, SEO experts and analysts, our CRO team brings a broad range of knowledge and expertise to any CRO project to make sure that tests are well designed, backed by data and ready to revolutionise your conversion rates.

Chris Arrowsmith Head of Design
Barry Goffett Head of Development
Katie Evans Growth Director
Andy Hunt Strategy Director

Front End Development Services

With FED touching almost every nook and cranny of your website (we’ve asked them to stop, but they don’t listen), the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

Theme Development

Whether you’re looking for a custom Shopify Plus build from the ground up which properly reflects your brand and the lifestyle of your customers, or to take your next steps in commerce by customising a premade theme to better suit your needs, our Shopify accredited team can make sure the platform delivers what you need to succeed.

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Site Speed Development

Over the last few years, Google has been nudging webmasters to improve site speed - and so far they’ve done that with the carrot of a minor boost to rankings (though they won’t say much - thanks Google - it is likely to be a ‘deciding factor if all other things are equal’), but while a ranking bump is all well and good - the positive impact it has on conversion rates is far more important.

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Shopify 2.0 Upgrades

Shopify 2.0 (or Online Store 2.0) offers more opportunity for customisation, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality and you need more, or any of a host of other reasons, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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Shopify Checkout Customisation

While Shopify sites have always been customisable to an extent, there was a time in the pretty recent past when a Shopify site was more recognisably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customise their checkout to better represent their brand and better suit their needs.

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Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the "standard" Shopify offering - that’s where Shopify App development comes in.

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Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store - you could be looking for more footfall, a location with a little more prestige, or a better return on your business rates - our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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Bespoke Tracking

Our commitment to the Shopify platform has many benefits for our clients - not least of which is our ability to wrestle the platform, and your analytics platform of choice, into submission to provide you with the data you need to make smart choices and grow your business.

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Inhousing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, inhousing functionality can be the answer.

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UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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Front End Development Success Stories

We've had the privilege of working on the Front End Development of exceptional digital interfaces, elevating user experiences, and crafting future-proof designs.

Your partners in CRO

Let’s take this journey together and make sure your website is capitalising on the many conversion and UX benefits of a fantastic load speed - and earning the results your brand deserves.