- You own a commerce brand with 1000 daily users.
- Your site currently converts at an average rate of 2%.
- Your average purchase value is £10.
Imagine you have a bricks-and-mortar store, maybe you even have a bricks-and-mortar store. Now imagine you have a Keith - Keith knocks items out of the hands of every third customer and nobody knows how to stop him. Don’t you want to get rid of Keith? That’s conversion rate optimisation.
CRO is about as old as the internet - because there’s nothing your average webmaster likes more than testing their traffic. It came of age, however, in the age of ecommerce, when online brands found it more cost effective to make more of the traffic they were getting than to hunt for more.
While it tends to involve fewer popups these days, CRO has remained this goal - of converting a higher proportion of website traffic into customers. CRO sits, therefore, at a sort of intersection between UX, analytics and development, involving techniques such as the A/B and multivariate testing of page layouts, content, images, and colour schemes.
We understand that a higher conversion rate will always lead to superior returns from all traffic sources and campaigns. Although it’s often integrated with paid media, our CRO services, augmented by the extensive experience of our developers, looks to extend the benefits of comprehensive testing to your entire site. By increasing the average value of each visitor to your site, our CRO service aims to provide lasting improvements (as well as helping to build a knowledge bank of best practices for further tests).
The above numbers give you a daily revenue of £200. If you could boost that conversion rate by 0.5%, your daily revenue jumps to £250 - a 25% jump, or an extra £1500 in revenue per 30 day month from the exact same amount of traffic.
Now imagine the gains you could make based on your own revenue figures.
With a working group made up of developers, paid media specialists, SEO experts and analysts, our CRO team brings a broad range of knowledge and expertise to any CRO project to make sure that tests are well designed, backed by data and ready to revolutionise your conversion rates.
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Whether you’re looking for a custom Shopify Plus build from the ground up which properly reflects your brand and the lifestyle of your customers, or to take your next steps in commerce by customising a premade theme to better suit your needs, our Shopify accredited team can make sure the platform delivers what you need to succeed.Find out More
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Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality and you need more, or any of a host of other reasons, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.Find out More
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Migration and replatforming is a lot like upgrading the location of your flagship store - you could be looking for more footfall, a location with a little more prestige, or a better return on your business rates - our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.Find out More
Our commitment to the Shopify platform has many benefits for our clients - not least of which is our ability to wrestle the platform, and your analytics platform of choice, into submission to provide you with the data you need to make smart choices and grow your business.Find out More
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From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.Find out More