Inhousing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, inhousing functionality can be the answer.


Our inhousing functionality service

In order to provide you with the best possible solution, our developers will thoroughly review your site and the way it interacts with the application you wish to replace.


If there are better ways to improve performance, or enable the app to meet your needs, we’ll make sure you know about it before we begin any more intensive project.

If inhousing is the right way for you to go, we’ll then begin to scope the project and, through consultation with stakeholders, what you need your site to do in order to meet your short, medium and long term goals. We’ll then produce a statement of work to show exactly what will be required to meet your needs.


Once you have approved the statement of work, we’ll then begin developing your solution, including a robust QA process to make sure that it is ready to take over from your current application the moment it goes live.

What is inhousing functionality?

Inhousing functionality is the process of taking the business vital elements of any application you may have outgrown, or which has ceased to be maintained or is no longer serving your needs for any other reason, and introducing that functionality natively to your site’s code. Whether it’s a “gifting” option for purchases, a “buy x get y” bundling option, guided purchases, automated logistics or any other of a huge variety of business critical functions, inhousing functionality creates a native Shopify solution to address your need.

What can inhousing functionality do for your business?

Inhousing functionality can save your brand time and money - that’s probably the best answer to this question, it’s probably one of the best answers to any question, to be fair. By creating native functionality for your website, you can save money on app subscriptions, you can create something which can grow with your brand, you can improve performance, user experience and much more besides. 

The combination of all of this is? More revenue, lower costs, happy customers, and who can say no to that?

Our inhousing functionality innovators

Our inhousing experts have decades of experience implementing unique and varied solutions for brands of all shapes, sizes and requirements, allowing them to provide a better experience for their customers, grow their business and future-proof their site. They’re also pretty nice.

Vince Hollywood Head of Engineering
Barry Goffett Head of Development
Liam McKenna Senior Front End Developer
Matt Bevan Senior Front End Developer
Josh Oakes Front End Developer
Steven Henderson Front End Developer
Matty Johnson Front End Developer
Jamie Baker Front End Developer
Michael Gainford Front End Developer
Richard Parnaby-King Back End Developer
Nathan Hogan Project Executive

Front End Development Services

With FED touching almost every nook and cranny of your website (we’ve asked them to stop, but they don’t listen), the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

Theme Development

Whether you’re looking for a custom Shopify Plus build from the ground up which properly reflects your brand and the lifestyle of your customers, or to take your next steps in commerce by customising a premade theme to better suit your needs, our Shopify accredited team can make sure the platform delivers what you need to succeed.

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Site Speed Development

Over the last few years, Google has been nudging webmasters to improve site speed - and so far they’ve done that with the carrot of a minor boost to rankings (though they won’t say much - thanks Google - it is likely to be a ‘deciding factor if all other things are equal’), but while a ranking bump is all well and good - the positive impact it has on conversion rates is far more important.

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Shopify 2.0 Upgrades

Shopify 2.0 (or Online Store 2.0) offers more opportunity for customisation, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality and you need more, or any of a host of other reasons, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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Shopify Checkout Customisation

While Shopify sites have always been customisable to an extent, there was a time in the pretty recent past when a Shopify site was more recognisably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customise their checkout to better represent their brand and better suit their needs.

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Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the "standard" Shopify offering - that’s where Shopify App development comes in.

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Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store - you could be looking for more footfall, a location with a little more prestige, or a better return on your business rates - our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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Bespoke Tracking

Our commitment to the Shopify platform has many benefits for our clients - not least of which is our ability to wrestle the platform, and your analytics platform of choice, into submission to provide you with the data you need to make smart choices and grow your business.

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UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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Front End Development Success Stories

We've had the privilege of working on the Front End Development of exceptional digital interfaces, elevating user experiences, and crafting future-proof designs.

Your partners for inhousing functionality

Let’s take this journey together and make sure your site has what it needs to keep growing and delivering the best possible experience.