Brand Tone of Voice

If you try to bring your favourite brands to mind, all of them will have a unique tone of voice that you’ve grown to trust over the years. Whether it’s Nike’s blend of inspiration and aspiration, Monzo’s tongue in cheek clarity or even the voice of Duolingo’s friendly, if slightly threatening, Owl. When it speaks, it should do so in a way that is clearly and recognisably your brand.

What is a brand tone of voice?

A brand tone of voice is a document, which describes how the brand communicates to its customers across channels, including word choice, style and emotional tone. For any brand that’s looking to build a lasting relationship or connection with their target audience, a consistent and well documented tone of voice is critical - and the importance of trust in an increasingly polarised world is growing all the time.

This is a document that can help to humanise your brand, build brand loyalty and trust, as well as connect with your audience on a more emotional level.

Our brand tone of voice service

Working with your inhouse teams and senior leadership, including optional internal and customer surveys, we work to truly understand what makes your brand tick, and how and why your customers connect with your brand. We then conduct a research project on your brand’s specific vertical and your nominated competitors.

Once both sets of research have been completed, we will then look to craft a unique tone of voice document for your brand that accurately reflects internal and external perspectives of your brand and which aims to better connect you to your target audience.

This document will then serve as a point of truth for all further content produced which needs to speak with the voice of your brand.

Our tone of voice trailblazers

With decades of combined experience working on the brand tone of voice for brands both big and small, our brand voice team can make sure that you have the perfect living document to complement your brand’s ideal perception and its goals in the marketplace. When customer trust and time come at a premium - you want to make sure you’re giving yourself the best chance to earn it.

Kerry Mullin Director of Organic Search

Elisha Sketchley Content Marketing Manager

Matt Donnelly Senior Content Manager

Rachel Stevens Content Executive

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