International SEO

More than language, more than culture, more than context - everything can change from one country to another (remember those HSBC ads about local knowledge? It’s a bit like that).

There are huge numbers of confounding factors - and that’s why international SEO is vital if you want to make a successful launch into a new territory.

What is international SEO?

International SEO is almost equal parts art and science - it’s about the proper implementation of hreflang, about the decision (especially with Shopify) as to whether to use new markets, independent domains or language folders, it’s about translating not just the words, but the meaning and feeling of your copy and it’s about knowing how your brand and products fit with the way your target demographic in the new territory searches.

What can international SEO do for your business?

International SEO goes far beyond the technical - it’s about making sure your brand fits into the way the new country searches. It’s about understanding not just what they search but how they search for it and why, all to make sure that you can compete with leading local brands from the moment you launch.

Our international SEO service

We’ve helped brands to cross oceans, span continents and, importantly, make a lot of money while they did it. With a holistic approach to internationalisation, our experts provide value at every step.

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HREFLANG implementation

We make sure that the correct HREFLANG script is written and implemented for each territory, making sure your customers enjoy the right experience of your brand.

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Domain setup

Depending on whether you need a new marketplace, a new domain, or new language subfolders, we make sure that these are set up correctly and mapped to your offering in the new territory.

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Territory audit

We conduct a thorough, and language specific audit of your new target market to provide a location specific strategy or recommendations for best practice.

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Translation

Using native speaking content writers, we ensure that your content isn’t just translated word by word, but that it reflects the tone and feel of your brand communications in its new language.

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International optimisation

Using the information gathered in the territory audit, we can make recommendations or begin to implement optimisations to allow your brand to hit the ground running on your way to conquering a new market.

Our international SEO innovators

Our international SEO team boasts experience in European and US markets, boosting the visibility of Shopify sites in multiple territories - as well as with entering continental brands into the UK. With decades of combined experience, and a creative flair to complement their technical abilities, they deliver international success.

Kerry Mullin Director of Organic Search

Jake Pittman Senior Technical SEO Manager

SEO Services

→ Technical SEO

At Velstar, we know that, while technical SEO isn't the only factor influencing search visibility, it's the bedrock of any successful SEO strategy.

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→ Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyse your site so you can solve outstanding problems and get to growing.

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→ Local SEO

Going global starts locally, and our SEO experts help brands reach their goals by engaging customers wherever they are. Let’s make things happen!

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→ Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

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→ SEO Consultancy

There are benefits and pitfalls of both the agency and inhouse model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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→ Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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→ Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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→ Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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→ Schema

Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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