Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.
List building and audiences is the process of using the data available to your business to develop lists and lookalike audiences for your marketing campaigns. By combining data from social media, email, purchases and more, you can develop lists and audiences that help reduce CPC and improve the ROI of your paid media campaigns, allowing you to drive growth at lower costs to your business.
As we’ve mentioned throughout, the major benefits of creating lists and audiences is a reduction in costs and a boost to effectiveness. This can help your paid media budget go further, improve the ROI of your campaigns and help to power the growth of your brand.
Given the right accesses, our data experts conduct thorough reviews of the data at your disposal to build lists for remarketing, for email automation, for lookalike campaigns and more besides, making sure your paid media budget, and data driven campaigns are running efficiently and effectively.
Our experts have helped to improve paid media performance for brands big and small through list building and audiences. Bringing a wealth of experience and success to the table, they can make sure you’re doing the right thing with your data, increasing ROI and growing as quickly as possible.
Our paid media pros have managed budgets of millions, have decades of collective experience, and have certificates, partnerships, memberships and other industry nods of approval coming out of their collective ears. They’re also well practised at circumventing Google’s improvements to Google Ads, and defending paid media accounts against the help of Google account managers. What more could you ask for?