Meta Advertising

In social media, Meta is a colossus, with almost 6 billion active monthly users between its two main social platforms - Instagram and Facebook. With a Meta app installed on three out of four smartphones globally, Meta is the social network for advertising.


Facebook advertising

Facebook advertising blends specific paid placements and post boosting. These can manifest in the ad section on the right-hand side of the page (on desktop) or seamlessly integrate within the newsfeed. What sets Facebook apart is its exceptional targeting capabilities, turning advertising into a precision exercise.

Our Facebook advertising service

Velstar has achieved the status of Meta Business Partner due to our clients currently spending in excess of $4 Mn dollars a year on the platform - and we wouldn’t be spending that kind of money if it wasn’t for the excellent ROI we can provide those clients.

Instagram advertising

Instagram ads, primarily placed through Facebook, leverage similar targeting options and seamlessly appear in users' feeds as they scroll. Instagram offers five ad formats, seamlessly integrated into users' Feeds and Stories, providing a non-disruptive experience.


The ad formats are:
Stories ads, Photo ads, Video ads, Carousel ads, Collection ads


Instagram ads feature various call-to-action options to enhance business generation, including Apply Now, Book Now, Contact Us, Call Now (video only), and Download.

What can Meta advertising do for your business?

Boasting the largest combined user base globally, Meta can help brands improve website traffic (despite their best efforts), video views, post reach and, ultimately, revenue. Meta’s colossal user base means your brand can engage your audience wherever and whoever they may be.

Our Meta advertising marvels

Our Meta advertising team, equipped with vast knowledge and experience, stands ready to harness the power of paid social to improve your brand across the board.

Georgina Chalk Head of Social
Emma Garner Social & Email Manager
Rob Watts Social & Email Manager
Sam Fagan Email Marketing Manager

Paid social services

While we will take on paid social activities on any platform, our experts have found, through years of testing, that the following platforms deliver the best results for the lifestyle brands we represent and beyond.

TikTok Ads & Shopping

Available in 150 markets in more than 75 languages, TikTok is the social media sensation that has taken over the world since its launch in 2016. With access to the younger demographics from its early days expanding to a broad cross-section of users over the few years, TikTok is the fifth largest social media platform by active users.

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Snapchat Advertising

With more than 400 million users (though reports are mixed, and Snap self reports almost double that) - and growing 10% per quarter for almost five consecutive years - Snapchat is an often overlooked platform for brands drawn to the promises of the major social media platforms. With active daily users eclipsing both Pinterest and Twitter (do we really need to call it X?), brands should be taking the platform seriously.

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Your partners in meta advertising

Paid social media is an easy technique to begin, but a difficult one to master. Join us in making sure your social media ads reach the right audience at the right time to boost your brand recognition and revenue.