Meta Advertising

We meticulously evaluate your social media accounts, delving into historical performance to discern successful patterns. This analysis extends to ensuring alignment between consumer profiles and the actual demographics of your social media accounts.

Following the account review, we refine and define your audience. This step provides essential guidelines for asset and content production. By clearly outlining your brand's audience on each platform, we ensure the delivery of relevant content tailored to their demographics, timing, and platform preference.

Armed with a deeper understanding of your audience, we delineate the role of each social media platform in your purchase funnel. This insight enables us to further fine-tune our targeting strategies and customise content to maximise results on each platform.Our commitment to refining strategies through continuous analysis ensures that your paid social campaigns consistently align with your evolving goals and capitalise on emerging opportunities.

An agile yet thorough process of research and strategy creation forms the bedrock, driving initial campaigns. By scrutinising your account, targets, demographics, etc., we carve out the primary strategy for your brand's Facebook advertising campaigns.

Each platform has unique targeting nuances, and Facebook is no exception. Guided by the established strategy, our experts craft a profile, enabling Facebook campaigns to discern demographics, content types, and more to meet KPIs.

Our in-house experts, using your branded creatives, will test, iterate and optimise the campaign. This helps us to improve performance and make sure the assets used are getting the cut-through and engagement you need for a successful campaign.

For brands thriving organically on Facebook, promoting top-performing posts enhances their reach. This strategic move ensures your best work reaches a broader audience, a feature available for pages with 50 likes or more.

Navigating Facebook's diverse targeting options, we refine audience reach with precision:

• Location: Relevant targeting to reach customers and prospects.
• Age: Tailoring ads for age-verified products.
• Gender: Crafting gender-specific ads for nuanced segmentation.
• Interests: Reaching audiences with similar interests.
• Broad Categories: Targeting users within specific general categories.

Connections: Focusing on users with specific connections to your page.

Beyond website or page promotion, we adeptly create targeted campaigns for app promotion or video views, offering flexibility to explore new markets at low risk.

Recognising evolving strategies, ongoing optimisation ensures continuous fine-tuning of paid social campaigns. Whether adjusting budgets, refining targets, or adapting content delivery, our ongoing optimization ensures campaign performance aligns with your evolving goals.