Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels (press, OOH or TV, for example) online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

What is display advertising?

Display advertising covers various paid formats placed on third-party sites. Whether banners, text, images, or videos, your ads appear alongside content relevant to your products and enjoyed by your audience. The potential audience reach is extensive, and diverse targeting helps to develop focused campaigns for highly relevant audiences. This targeting includes:

Contextual: targets third-party sites which carry target keywords.
Placement: focuses on specific sites or pages chosen by you.
In-market audience and interest categories: targets users based on their search and browsing behaviour.
Topics and demographics: tailors campaigns for selected demographic criteria.
Mobile apps: targets users of apps with ads or with an ad-supported version.
Retargeting: for users who have already engaged with your site, encouraging further actions.

What can display advertising do for your business?

Display advertising's precision and cost-effectiveness helps to improve revenue by reengaging existing customers, and blend brand advertising with direct response campaigns for both lasting recall and immediate boosts to conversion.

Our display advertising service

Our display campaigns precisely reach users interested in the products you offer. Leveraging consumer insights, we craft highly focused display campaigns tailored for targeted demographics, interests, and behaviours.

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1. Strategic approach

We begin by defining objectives and devising a strategy focused on achieving campaign targets and KPIs.

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2. Expert execution

Our PPC team of certified professionals brings campaigns to life using best practice methodologies developed and refined over the last decade.

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3. Multimedia expertise

With in-house specialists across various types of content, we can design multimedia display advertising strategies capable of making a substantial impact on your brand's bottom line.

Our display advertising daredevils

Our highly talented team combines experience, passion and expertise. Having crafted campaigns for some of Europe's biggest brands, our team uses machine learning, software, creativity, and thorough analysis, to consistently deliver measurable results.

Andy Hunt Strategy Director

Shubham Sharma Head of PPC

Adam Jones Senior PPC Strategist

Nardiah Kassim-Lowe PPC Manager

Laura Krimmel PPC Manager

Fraser Butler PPC Manager

Ben Cowie Affiliates Director

Adele Jasmine Parry Affiliates Manager

Shea Currey Affiliates

Simon Duffy Senior Affiliates Manager

Our paid media services

Our paid media pros have managed budgets of millions, have decades of collective experience, and have certificates, partnerships, memberships and other industry nods of approval coming out of their collective ears. They’re also well practised at circumventing Google’s improvements to Google Ads, and defending paid media accounts against the help of Google account managers. What more could you ask for?

→ PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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→ Retargeting

Consider your typical day – how often do you encounter products you've thought about purchasing before (even briefly)? How often are you faced with products you’ve already purchased? These tend to be the results of retargeting campaigns (even the ones that seem to think you might want to buy a second toilet cistern a week after the last one) and, done right, can be among the highest ROI ad campaigns available.

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→ Youtube Advertising

Positioned as the world’s second-largest search engine, with more than four billion video views worldwide each day (more than a billion of which have gone to Baby Shark, though), YouTube stands as a powerful, cost-effective advertising platform, presenting an unparalleled opportunity to showcase your brand to a vast audience.

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→ Google Shopping

The power of Shopping Ads paired with feed optimisation is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimisation and Google Shopping strategy can be huge for commerce brands.

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→ List Building & Audiences

Brands are often provided with more data than they realise. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Affiliate Marketing

While more than two thirds of online consumers find ads unbelievable and intrusive (various surveys), around 1 in 10 of all ecommerce sales globally can be attributed to affiliate marketing. There’s no time like the present to get started.

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