SEO

At Velstar, we blend creativity with technical prowess to deliver the best possible SEO results for your brand. Our mission is to elevate your website's visibility for vital search terms, employing a diverse range of approaches and our unique Shopify platform expertise.

With Velstar, lifestyle brands can anticipate a quantifiable upswing in visibility, a surge in website traffic, heightened customer awareness, and improvements that drive action — be it a purchase, a download, a form submission, or any other important business goal.

Our SEO Service

Even since our founding in 2016, the SEO landscape has undergone substantial changes, with Google and other search engines evolving to combat scammers and spammers. Concurrently, AI advancements loom on the horizon, poised to revolutionise the way we search.

Fear not! We remain at the forefront by continuously refining our strategies and prioritising ongoing learning and development for our teams, tools, and understanding.

We meticulously craft unique strategies, bolstering the online presence of some of Europe’s most prominent lifestyle brands - and they’re ready to power your growth too!

While improving visibility forms the foundation of any SEO strategy, the true rewards extend beyond rankings, contributing to:

Building brand awareness
Engaging customers and nurturing relationships
Establishing trust and credibility
Attaining industry authority, especially in critical EEAT verticals
Maximising your website's traffic and seizing every opportunity

Our SEO Superstars

Prepare to be amazed! Our remarkable team boasts decades of combined experience, each member contributing a unique set of skills. From technical SEO gurus and semantic data aficionados to UX specialists and content strategists, we've assembled a dream team dedicated to delivering success for brands just like yours.

Kerry Mullin Head of SEO and Content

Jake Pittman Technical SEO Manager

Daniel Bee Technical SEO Lead

SEO Services

→ Technical SEO

At Velstar, we know that, while technical SEO isn't the only factor influencing search visibility, it's the bedrock of any successful SEO strategy.

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→ Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyse your site so you can solve outstanding problems and get to growing.

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→ Local SEO

Going global starts locally, and our SEO experts help brands reach their goals by engaging customers wherever they are. Let’s make things happen!

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→ Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

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→ SEO Consultancy

There are benefits and pitfalls of both the agency and inhouse model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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→ Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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→ Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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→ Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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→ Schema

Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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→ International SEO

More than just an hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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SEO Success Stories

We've had the privilege of working on the SEO of extraordinary brands, enhancing visibility, resolving technical issues, devising future-proof strategies, and consistently contributing to their growth.

40% increase in traffic

French Connection

2021

Founded in 1972, French Connection has grown into one of the most iconic brands on the planet.

380% More revenue from Bing Ads

Christmas Tree World

2021

Christmas Tree World is one of the leading UK retailers of artificial Christmas trees, Christmas lights and decorations.

956% Increase in revenues generated by assisted conversions

Salons Direct

2022

Salons Direct is a leading supplier of hairdressing and beauty products and equipment to the salons industry and beauty therapists.

68% Gain in revenue for Brand campaigns

Tatti Lashes

2021

Tatti Lashes was formed by two best friends who have worked in the beauty industry for over ten years.

142% YoY increase in conversion rate

Rosehill Furnishings

2021

Rosehill is the UK’s leading supplier of loose contract furniture, offering a selection of traditional and contemporary products crafted through quality and expertise.

57% increase in top 3 positions