Direct Fireplaces is a leading UK retailer of gas and electric fires, fireplace surrounds, and hearths.

Velstar supported them across Paid Search, SEO, affiliate marketing, content marketing, and paid social channels.

112%

More revenue from organic traffic (YoY)

107%

Increase in revenue from paid traffic

48%

Increase in ROAS

143%

Revenue growth (YoY)

-28%

Cost of sale (YoY)

SEO

PPC

Affiliates

At the start of their SEO campaign, Winfields had very little organic search presence and any traffic coming to their site through the channel was heavily brand biased.

Velstar built out a highly targeted keyword strategy and managed the site architecture and all other technical SEO issues to ensure Google could crawl and index the site effectively.

We also revamped all on page content, and developed a content campaign based on seasonal keyword search trends to support traffic and link acquisition efforts. The careful management of on and off page SEO produced some excellent results.

“I’ve finally found an SEO company I can rely on. They are responsive to my communications and are constantly coming to me with ideas of how we can improve the websites. Amazing job on SEO and PPC, doubling sales through those channels.”

Adam Leah,
Managing Director, Direct Fireplaces