Bespoke Tracking

Our commitment to the Shopify platform has many benefits for our clients - not least of which is our ability to wrestle the platform, and your analytics platform of choice, into submission to provide you with the data you need to make smart choices and grow your business.

What is bespoke tracking?

This is a bit of a Ronseal explanation, perhaps, but bespoke tracking is exactly what it says on the tin. It can be difficult, between data layers and analytics platforms and Shopify, to make sure you’re collecting the data you need to grow your business - a bespoke tracking solution creates custom scripts to allow you to harvest that data.

Our bespoke tracking service

In a post-cookie world, and one in which Google seems increasingly unwilling to provide you with information on your customers, every data point you can harvest becomes vital to the success of your ad campaigns, your email marketing, your evaluation of pricing and beyond.

We conduct a thorough consultation, review and analysis of your brand’s data needs in order to create the necessary scripts to make sure you’re able to harvest that data whenever it’s available.

What can bespoke tracking do for your business?

As we’ve said throughout, the right tracking solution helps you collect the right data, the right data helps you to make the right decisions. Whether that’s with allocating your paid media spend, prioritising your CRO tests, innovating your product offering, helping you decide which market to enter next, or any other of a thousand possible decisions you may need to make during the lifetime of your business, the right data will help you choose the right path to sustained and sustainable growth.

Our bespoke tracking boosters

Our tracking experts have decades of experience implementing unique and varied solutions for brands of all shapes and sizes, helping them to develop robust data collection methods that meet the needs of their business.

Vince Hollywood Head of Engineering

Barry Goffett Head of Development

Liam McKenna Senior Front End Developer

Matt Bevan Senior Front End Developer

Josh Oakes Front End Developer

Steven Henderson Front End Developer

Matty Johnson Front End Developer

Jamie Baker Front End Developer

Michael Gainford Front End Developer

Richard Parnaby-King Back End Developer

Nathan Hogan Project Executive

Front End Development Services

With FED touching almost every nook and cranny of your website (we’ve asked them to stop, but they don’t listen), the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

→ Theme Development

Whether you’re looking for a custom Shopify Plus build from the ground up which properly reflects your brand and the lifestyle of your customers, or to take your next steps in commerce by customising a premade theme to better suit your needs, our Shopify accredited team can make sure the platform delivers what you need to succeed.

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→ Site Speed Development

Over the last few years, Google has been nudging webmasters to improve site speed - and so far they’ve done that with the carrot of a minor boost to rankings (though they won’t say much - thanks Google - it is likely to be a ‘deciding factor if all other things are equal’), but while a ranking bump is all well and good - the positive impact it has on conversion rates is far more important.

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→ Shopify 2.0 Upgrades

Shopify 2.0 (or Online Store 2.0) offers more opportunity for customisation, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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→ Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality and you need more, or any of a host of other reasons, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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→ Shopify Checkout Customisation

While Shopify sites have always been customisable to an extent, there was a time in the pretty recent past when a Shopify site was more recognisably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customise their checkout to better represent their brand and better suit their needs.

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→ Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the "standard" Shopify offering - that’s where Shopify App development comes in.

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→ Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store - you could be looking for more footfall, a location with a little more prestige, or a better return on your business rates - our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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→ Inhousing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, inhousing functionality can be the answer.

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→ UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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