Already on Shopify and scaling quickly, Zooki decided it was time to upgrade to Shopify Plus. The new mobile-first site needed to improve user experience, increase conversions and AOV. At the same time, it had to give Zooki more internal control so they could manage and maintain the site without having to rely on code changes, post-launch.

Maintaining Zooki’s distinctive orange and pastel branding, we implemented a fluid design, utilising animations across the site to reflect the ‘fluidity’ of their carefully crafted products. Then we simplified the navigation, making it more intuitive with a clearer path to purchase.

We delivered a custom theme to give Zooki’s team the freedom and flexibility to manage content in-house, particularly when it comes to their collections and product pages, so they can easily change colour palettes to match individual products, as well as change banners, videos, images and copy without requiring code. What’s more, we delivered a bespoke bundle builder solution to allow Zooki to change their bundle offerings based on their latest product launches and campaigns.