AVON is a company with a rich history, characterised by the success of their social selling model and empowering women through economic opportunity.

They’re a beauty business that puts mascara on lashes and food on tables. And since launch, the following are among the highlight results:


increase in direct-to-consumer sales


increase in peak season sales


increase in conversion rate

The challenge

The solution

Over the past few years, online shopping has grown significantly. For AVON, this has meant they’ve had to adapt and enhance their digital function, with a particular focus on replicating their personalised 1-1 selling model online to give customers more choice and convenience in how they buy from them, whilst scaling their direct-to-consumer sales. 

In collaboration with AVON’s UX team, we designed a fresh new user experience, removing the barriers to purchase and putting the brand’s high-quality beauty products centre stage. Then we seamlessly migrated AVON’s ecommerce operations to a custom Shopify Plus store, enhancing functionality with third-party apps and integrating required back-end systems.

Now, AVON can enjoy the freedom, flexibility and speed of Shopify Plus, whilst their in-house team has time and resources available to focus on scaling the business. We continue to partner with them to support their growth ambitions, ensuring their store is always fully optimised for conversions and delighting customers at every turn.

“Working with Velstar is a dream. In all communications, they strike the perfect balance between the professional and personable. They’re extremely flexible and willing to go above and beyond. Velstar are obviously specialists in Shopify Plus. This pays you back as a client as questions get answered, hurdles get identified and dealt with, tickets keep moving, and initiatives get delivered. I cannot think of a better approach to outsourced ecommerce development. Velstar are themselves a reason to choose Shopify Plus and make product ownership a joy.”

Phil Chamberlain
Digital Product Owner (Western Europe), AVON