Salons Direct is a leading supplier of hairdressing and beauty products and equipment to the salons industry and beauty therapists.

Already a well established mail order business, they had been trying to cultivate that same reputation online.

29%

Increase in revenue (YoY)

66%

Increase in profit

75%

of target non-brand keywords on page 1 of Google

956%

Increase in revenues generated by assisted conversions (YoY)

33%

Increase in assisted conversions (YoY)

SEO

PPC

Affiliates

Despite working with another agency before Velstar, Salons Direct was not achieving the SEO results they needed and wanted to work with an agency they felt would be able to better use the new site to acquire greater volumes of organic search traffic. The key objective was to rank for a greater number of high value category-level keywords that would drive significant levels of visits that were likely to convert into paying customers.

Velstar helped Salons Direct achieve this, providing recommendations on site structure based on keyword research, carefully managing technical SEO issues across the site, completely revamping on-page content and developing a keyword-centric editorial and outreach plan to support traffic and link acquisition.

“We’ve worked with Velstar on both development and digital marketing activity and they have helped our business achieve some fantastic results with revenue growing almost 200% through our website.”

Danielle Jones,
Marketing Director Salons Direct