Tatti Lashes was formed by two best friends who have worked in the beauty industry for over ten years. Launched in April 2017, www.tattilashes.com sells the highest quality strip eyelashes at a price that is cost effective for make up artists.

Tatti Lashes Eyelashes are now worn and endorsed by some of the world’s most famous celebrities, including Khloe Kardashian, Kris Jenner and Christina Aguilera.

68%

Gain in revenue for Brand campaigns

36%

Increase in revenue for non-Brand campaigns

39%

Improvement in ROAS for non-Brand campaigns

The Challenge

The Solution

At the start of their SEO campaign, Winfields had very little organic search presence and any traffic coming to their site through the channel was heavily brand biased.

Velstar built out a highly targeted keyword strategy and managed the site architecture and all other technical SEO issues to ensure Google could crawl and index the site effectively.

We also revamped all on page content, and developed a content campaign based on seasonal keyword search trends to support traffic and link acquisition efforts. The careful management of on and off page SEO produced some excellent results.

“Finding an agency that you can trust to steer your brand in the right direction and deliver results isn’t always easy. Not only have Velstar delivered excellent results through a specified strategy, they have also invested the time to get to know our brand and understand what works for us.”

Ryan Barton,
Digital Director, Tatti Lashes