Tatti Lashes was formed by two best friends who have worked in the beauty industry for over ten years. Launched in April 2017, www.tattilashes.com sells the highest quality strip eyelashes at a price that is cost effective for make up artists.

At the start of their SEO campaign, Winfields had very little organic search presence and any traffic coming to their site through the channel was heavily brand biased.

Velstar built out a highly targeted keyword strategy and managed the site architecture and all other technical SEO issues to ensure Google could crawl and index the site effectively.

We also revamped all on page content, and developed a content campaign based on seasonal keyword search trends to support traffic and link acquisition efforts. The careful management of on and off page SEO produced some excellent results.

Using a combination of campaign bidding priority settings and shared budgets, we created a specialist Shopping campaign structure which included a true Brand-only Shopping campaign.

This meant that Brand & Non-Brand Shopping results could be managed, optimised and reported independently of each other.

We then rebuilt the Non-Brand Search campaigns, expanding keyword sets and introducing new ad copy for text ads. The new ads tested creative language to stand out from the competition and improve click-through rates. This meant that we could achieve top of page ad positions for non-Brand keywords without increasing bids, resulting in increased traffic and revenue for non-Brand search campaigns.

With the restructure completed, we then tailored bid modifiers for combinations of audience, device, location and time of day.