Founded in 2016 by make-up artist Aimee Connolly, Sculpted by Aimee has grown into an award-winning makeup brand, stocked in over 400 stores in Ireland and in a number of Boots pharmacies across the UK.

Since the launch, we continue to work with SBA to help them achieve their growth ambitions. Most recently, we worked with them on a new product launch, which sold out in less than 20 minutes!


increase in conversions


increase in sales


of all sales from bundle builder

The Challenge

The Solution

When Sculpted by Aimee came to us, they were on Shopify but wanted to upgrade to Shopify Plus. They briefed the team to refresh the look of their store to elevate their brand, whilst also enhancing performance and giving them more creative freedom to make customisations in-house. In addition, the SBA team wanted to improve the look and feel of their bundle builder to increase AOV and drive revenue.

We designed and developed a bespoke Shopify Plus store that’s both elegant and modern, perfectly suiting the brand and their premium products. Furthermore, we optimised the user experience for conversions by improving the site architecture and simplifying the navigation to make browsing and buying easy.  

We delivered a customised bundle builder to give users the ability to create their desired product bundles based on their own preferences. And, we integrated several third-party apps to enhance the stores’ functionality, including wishlist provider, Wishlist King, and reviews provider, BazaarVoice. 

“Velstar’s dedication, knowledge and experience sets them apart from any other agency I’ve worked with. We’re so happy with what they’ve produced. Everyone loves our new site, especially the new mascara landing page and slider. It feels like it's really elevated the brand to a more premium level. And the custom bundle builder is already driving phenomenal results.”

Kevin Clarke,
Ecommerce Manager, Sculpted by Aimee