Innovators for over 40 years, Linda Farrow has quickly become one of the most iconic luxury eyewear brands in the world.

Renowned for its pioneering use of shape and experimentation, the brand’s designs helped move eyewear into high fashion.

Today, Linda Farrow collaborates with global designers, such as The Attico, Paco Rabanne, MAGDA BUTRYM, Dries Van Noten and more. During our partnership with Linda Farrow, this is what we achieved:


increase in conversions


increase in peak season sales


increase in transactions

The Challenge

The Solution

Battling with their clunky Magento 2 platform and frustrated with unforeseen development costs, Linda Farrow quickly realised they needed to migrate to an enterprise solution that supported their scaling ambitions, was easy to manage and was reliable, so came to us to move them to Shopify Plus.  

We replatformed Linda Farrow to a new Shopify Plus store that has a simple, elegant user experience. Our team of UX/UI designers expertly used impactful imagery and dynamic animations to show off the brand’s high-quality products and allow customers to truly immerse themselves in the brand’s narrative. The site also includes a custom-developed virtual try on functionality and a retail store finder.

Escaping their cumbersome Magento 2 store, Linda Farrow now has the freedom and flexibility to scale without limits. We remain partnered with Linda Farrow to help further optimise site performance and accelerate their direct-to-consumer sales.

“It's been fantastic working with the team at Velstar. They were incredibly helpful with our site migration from Magento 2 to Shopify Plus, delivering all elements on time and within budget. They're the go-to Shopify Plus agency without a doubt.”

Jennifer Heath,
Head of Ecommerce, Linda Farrow