Visual Branding

Visual branding tells the story of your brand at a glance, it’s the shape of the coca cola bottle, it’s the Nike swoosh, it’s the Burberry plaid, the distinctive animation style of Headspace. Your visual identity should allow your customers to pick you out of a line-up without a second thought, demonstrating the same kind of care and attention to detail you put into your products.

What is visual branding?

Visual branding is the creation of a visual identity for your brand across all of the platforms it appears on. It’s like a language that helps you communicate your brand’s positioning and message at a glance, allowing your target demographics to know it’s you without the need for a logo. It’s about trust, it’s about developing a relationship, it’s about colour and shape (not the Foo Fighters album), but it’s mostly about your brand and how you want your customers to feel when they see you.

Our visual branding service

Our visual branding service is a collaboration between our expert designers and your brand’s internal stakeholders. We work with you to assess and understand your current look and feel and where you want it to go - whether that’s a complete overhaul, or just those adjustments and refinements that designers specialise in that takes an idea from okay to wow.

What can visual branding do for your business?

Visual branding builds trust and helps develop emotional connections. Done well, visual branding helps to bring your customer closer to your brand and speaks to them on a level that words can’t reach. They should be able to pick you out of a line-up just from your accent colours, recognise the contours of your logo, stop mid-scroll as something in your style of illustration blurs past. You know your favourite brands, let your customers know you with great visual branding.

Our visual branding visionaries

Our team has both tweaked and revolutionised the look and feel of brands big and small across Europe and beyond. Their work is the true reason for the existence of the heart eyes emoji.

Chris Arrowsmith Head of Design

Lee Turner Senior Designer

Our Design services

Despite a near criminal lack of twirly moustaches, berets and easels, our designers have a proven track record of excellence and unmatched Shopify expertise.

→ UX & UI Design

As a dedicated Shopify agency, our team has developed a wealth of experience creating user experiences and user interfaces that are able to wow the user and hold their hand all the way to the checkout.

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→ Art Direction

When a brand’s ready to take its next big steps, it’s often a good time to start creating a cohesive design strategy to join together and refine a look and feel which has likely developed organically over time. That’s where art direction comes in - helping you to craft a creative strategy that shapes perception and lays a foundation for the future.Harness the artistic skills and experience of our designers to craft a creative strategy that shapes perception and lays a foundation for the future.

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→ Illustration

Like most things in design, there are as many types of illustration as there are illustrators, but what they share in common is that they harness the creative flair of the illustrator to help convey an idea or message that, sometimes, words just can’t do alone.

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→ Graphic Design

Applied art is the description commonly given to graphic design, and it’s as good as any - it’s about using the many skills of a designer and many aspects of design to craft a targeted, visual communication of a message to a specified audience.

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→ Design & UX Consultancy

Design and UX consultancy allows your brand to take advantage of our expert team to upskill and provide direction for inhouse designers or teams. Sometimes you don’t need us to do everything, but just to empower you to do it instead - and we’re always happy to help.

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