With a strong British heritage dating back to the 1920s, Swan are known for their iconic cookware and stylish appliances that combine both style and outstanding performance.
Already on Shopify, Swan engaged Velstar’s ecommerce experts to drive more traffic and increase revenue for the brand by implementing a data-driven conversion optimisation and organic search strategy.
increase in mobile conversions
increase in top 10 positions
increase in top 3 positions
CRO, UX & Development
Our CRO team completed an audit of Swan’s site to establish performance and identify key areas that needed optimising. We also analysed data from Google Analytics and Hotjar to better understand customer behaviour. From there, we created a list of CRO improvements and prioritised these based on the cost and commercial impact. Before implementing these changes, we conducted a series of A/B testing to ensure effectiveness.
We focused on changing the layouts of landing pages so customers can find what they’re looking for quickly and easily. On top of that, we made several enhancements to the mobile shopping experience, including navigation and checkout, as well as building the brand a mobile app using Tapcart.
We switched Swan’s email marketing provider to Klaviyo to allow for better email segmentation and behaviour-based automation, so the brand can create email flows at different stages of the customer journey to generate more sales (for example, send an abandoned cart email if the customer didn’t complete their purchase).
Finally, to expand brand visibility and boost traffic, we delivered a search strategy, which involved several SEO audits, extensive keyword research and link building.