With Magento 1’s end-of-life fast approaching, Garadry decided it was time to move to a new platform. On their top list of priorities were site speed, new functionality, and scalability.

Ticking all the right boxes, Shopify Plus was the winning platform for them to migrate to. Once their new site was live, they then required marketing support focusing ‌on increasing organic and paid visibility.

We replatformed Garadry to Shopify Plus and gave their site design a complete refresh. The new design is clean and simple, whilst still recognisably Garadry, maintaining the brand’s unique black and yellow branding throughout the customer journey. In addition, we incorporated their high-quality product demonstration videos, imagery and graphics into product pages. Also, we integrated the reviews platform, Trustpilot, to boost customer trust and brand authenticity. 

Post-launch, we implemented a search engine optimisation (SEO) strategy. This included detailed keyword research and identifying search phrases that indicated the search intent of their target audience, as well as content creation and link building. Lastly, we executed several paid social media advertising campaigns, engaging new customers and re-targeting past visitors to maximise ROI. 

As long-term partners of both Garadry and Weather Stop, we continue to work with them to help drive traffic, increase domain authority and support their international growth plans.