Wetrooms were quickly outgrowing their free content management system, Joomla, and needed a solution that was far more flexible and scalable. Impressed with Shopify Plus’ features, they enlisted Velstar to carry out the re-platform, site rebuild and redesign.  

After a series of workshops, testing and analysis to better understand Wetrooms’ audience, we got to work giving the brand a full design refresh focusing specifically on the mobile experience. What’s more, Wetrooms have a large range of products, and many customers do a lot of research before making a purchase, so we implemented Product Filter and Search, allowing customers to find what they want quickly and easily.

Product information is a key selling point for Wetrooms’ customers, so we designed product pages in a way that allowed product descriptions to be detailed and digestible, including product features, data sheet guides, and dynamic product photography. We also added upsell and cross-sell opportunities to improve the overall customer experience and increase AOV. 

Finally, given the average lifespan of a bathroom is 7-10 years, customers consider their purchases carefully, so brand trust is essential. To give shoppers more confidence in their wet room choices, we incorporated customer reviews throughout the site using Trustpilot. We also integrated the digital customer service desk, Gorgias, allowing customers to make enquiries easily, as well as track and return their products.

Post-launch, we continue to work with Wetrooms Online as part of their ongoing growth strategy, which has included PPC support whereby we’ve restructured their account setup in a way that has minimised keyword overlap and only focuses spend on high-converting and high-margin categories for maximum ROAS.