Strategy, Research & Reporting

One of the issues of the modern model of online commerce, and its tendency to outsource much of its marketing, is that there is often little internal resource to conduct the research and planning that brands need to grow, make the best decisions and to conquer new markets. That’s where we can help.

What is strategy, research and reports?

This is our internal name for a group of collaborative and consultative services we have developed to help brands to reach their goals for growth. While it may seem simple, you grow, you enter a new territory, you scale the processes and on and on until you’re a market leader - but how do you grow? Which territory should you conquer? Which processes need scaling pre and post-launch? Which particular niche of your vertical are you looking to lead?

This is where strategy, research and reporting helps - it’s an often overlooked part of the marketing mix because it can be difficult to measure immediate ROI, but the most successful brands are always driven by solid strategy, research and reporting.

What can strategy, research and reporting do for your business?

This service is entirely about delivery. While the KPIs might differ from one brand to the next, our strategy, research and reporting service is entirely devoted to helping your brand hit those KPIs. So, what can it do for your business? Pretty much whatever you want.

Our strategy, research and reports service

Strategy should not be just a roadmap, it should be a dynamic force that propels growth with tangible, trackable targets. Our seasoned strategy team creates strategies from the ground up, each one unique for the individual client.

Starting with your business goals, be it revenue or profitability, we reverse engineer these into actionable goals achievable throughout the year.

Growth ambitions? Easy. A surge in orders? No problem. Regardless of your aspiration, our strategies harness the latest mix of cutting-edge marketing tactics to ensure triumph.

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Omni-channel thinking

It's always tempting to keep strategies siloed, but the pinnacle of marketing lies in an integrated approach across all of your many channels.

Your customers don't distinguish whether they're engaging through an email, a paid search ad, a TikTok video, newspaper ad or any other creative on any channel. It's all just an interaction with your brand.

For us, that’s a golden opportunity to dazzle and guide that user closer to purchase.

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Full funnel mastery

It’s not just about new customers, or retention, or reach. Our strategies deal with all parts of the funnel.

Getting traffic to your site is just the beginning. Our strategies go beyond, making sure your website is providing the maximum value from that incoming traffic.

With critical metrics like conversion rate and average order value steering the ship, our in-house development team swiftly implements changes to amplify success.

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Measurable strategies

To make sure we stay on target to achieve your goals, we obsessively monitor progress. Fancy a bespoke, real-time-updated report for your brand? A central conversation piece for our catch-ups? Consider it done!

No more agency jargon that tries to impress by being impossible to understand. We like to cut to the chase, and show you the direct impact of your agency fees and media spend on your bottom line.

Oh, there’s also a 12-month forecast based on your data to help you navigate seasonality.

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Beyond the day-to-day

We embrace a dynamic approach to strategy, injecting periodic research projects aimed at elevating your online presence.

Falling short on market share? Cue the competitor audit. Struggling to boost conversion rate? We produce a UX audit. We research what you need, when you need it (before if we can).

By producing actionable research projects, we make sure your brand is living up to its potential - and if it isn’t, we help you get there.

Our strategy, research and reports superstars

Our strategy, research and reporting experts have decades of combined experience, both inhouse and agency side, and are well practised in delivering actionable strategies for brands big and small across a huge range of verticals. Despite all that, they’re all pretty cool.