NEOM Wellbeing is a multi-award winning, luxury brand that specialises in a range of holistic health and wellness products, from candles, diffusers and essential oils, to bath products, body and skincare.

The client

The brief

Design

Development

SEO

The result

NEOM Wellbeing is a multi-award winning, luxury brand that specialises in a range of holistic health and wellness products, from candles, diffusers and essential oils, to bath products, body and skincare. 

Considered a lifestyle brand, NEOM offers more to its customers than the purchase of a product. Contributing to its buyers’ way of life, NEOM helps them to prioritise self care by boosting moods, encouraging better sleep, reducing stress and more inspiring energy - all with a focus on the environment. 

What started in a former journalist’s kitchen, because of her own struggles and stressful lifestyle, has now won numerous awards and is one of the most recognised brands in the lifestyle and wellbeing sector. 

When we made our proposal, NEOM’s B Corp certification was one of our key considerations. We wanted to make sure the NEOM team knew that we wanted to pull in the same direction - and achieved that by ensuring that we made offsetting the carbon footprint of the development process a key part of the proposal. In addition, rather than look to tree planting, which can lead to mixed results, Velstar invested in the restoration of blue ecosystems (specifically a super important, if perhaps not attractively named, area of mangrove swamp). This investment was designed to quickly offset the build, making it entirely carbon neutral, but will also hopefully continue removing carbon for many years to come.