Launched in 2007, Tangle Teezer, is a multi-award winning, hair brush that is often described as 'life changing'. What started as an idea in a hair salon has since sold over 80 million units across 75 countries.

The client

The brief

Design

Development

SEO

The result

Tangle Teezer, a multi-award winning, iconic, hair brush that started as an idea in a hair salon, and has since sold over 80 million units across 75 countries. From celebrities and hairstylists, to loyal customers, Tangle Teezer has become a staple in everyday life, while often being described as ‘life changing’. 

Considered a lifestyle brand, Tangle Teezer has made a name for itself through its innovative, patented two-tiered teeth technology, revolutionising the hairbrush. By expanding its range of products further than its flagship product, by introducing blow-drying and styling brushes, as well as a selection of detangling sprays, Tangle Teezer has become more ingrained in the consumers’ lifestyle, becoming an effective solution to managing all aspects of hair styling. 

By leveraging its social platforms to engage with its customers, often sharing tutorials, tips and tricks, and before and after content of the products being used, Tangle Teezer connects with its customers in a personable way, long after the purchase is made. 

Tangle Teezer’s website (Tangleteezer.com) currently represents only 1% of all business, with main UK competitors being LOOKFANTASTIC and Amazon. One of the key objectives of the migration from Shopware 5 to Shopify Plus was to establish a flagship store on the website, with every detail in place reflecting the Tangle Teezer brand.