Winfields Outdoors is a stockist of tents, camping equipment, outdoor clothing, footwear and accessories.

They had a reputation as a reputable offline retailer but had very little online presence. Velstar were tasked with building marketing strategies through several key digital channels that would drive converting traffic through the new ecommerce website.

58%

New user traffic growth (YoY)

90%

Revenue growth (YoY)

126%

Improvement in ROAS

414%

Traffic growth (YoY)

956%

Revenue growth (YoY)

SEO

PPC

Affiliate Marketing

At the start of their SEO campaign, Winfields had very little organic search presence and any traffic coming to their site through the channel was heavily brand biased.

Velstar built out a highly targeted keyword strategy and managed the site architecture and all other technical SEO issues to ensure Google could crawl and index the site effectively. We also revamped all on page content, and developed a content campaign based on seasonal keyword search trends to support traffic and link acquisition efforts. The careful management of on and off page SEO produced some excellent results.

“We’ve worked with Velstar on both development and digital marketing activity and they have helped our business achieve some fantastic results with revenue growing almost 200% through our website.”

Andrew L,
Marketing Director, Winfields Outdoors