Founded in 2007, AAB Collection has become the go-to brand for premium modest wear.

Taking the fashion industry by storm, the AAB’s beautiful products have appeared in likes of Vogue, The Independent and British Muslim Magazine.

Here's our achievements since launch:


increase in transactions


increase in revenue


increase in conversions




Constrained by the increasing maintenance costs and inflexibility of their Magento 2 store, AAB were eager to move to a new ecommerce platform, one that was scalable and would help them achieve their goal of internationalisation.

As well as a new platform, they needed a digital marketing agency partner to help drive consistent growth, so turned to Velstar for help. 

We migrated AAB from Magento 2 to Shopify Plus across 5 different regions.

We redesigned and developed a sleek, new user experience that communicated the brand’s premium identity and was simpler to navigate, enabling customers to browse effortlessly with every click.

And, we updated AAB’s tech stack to futureproof their store and set them up for ongoing success. 

Since AAB’s new Shopify Plus store went live, we continue to work with them on a tailored marketing and growth strategy to increase domain authority and organic visibility. This includes on-page and off-page optimisation, site health checks, backlink acquisition, keyword research and content creation.  

“We had a very positive experience working with Velstar on our website replatform from Magento 2 to Shopify Plus. Having been let down by other agencies in the past, it was refreshing to work with Velstar who delivered the website to spec, our exacting standards and crucially on time and within budget.”

Altaf Alim,
Commercial Director, AAB Collection