The family-run High Street Outlet specialises in surplus and last season fashion.

Starting as a home-based business 15 years ago, they have since grown into a successful ecommerce brand with a huge customer following. Since partnering with Velstar, the following are among the highlight results:


decrease in bounce rate


increase in peak season AOV


increase in conversion rate

The challenge

The solution

High Street Outlet’s Magento 2 store was failing to handle high peaks in traffic and was becoming increasingly time-consuming to manage. Their site was no longer fit for purpose. With ambitions to scale, they needed to migrate to a platform that was more flexible and efficient. After being awarded a local government grant, High Street Outlet could finally invest in their ecommerce offering and escape their Magento 2 woes, so approached us to help.

We replatformed High Street Outlet from Magento 2 to Shopify Advanced and with a mobile-first approach crafted a new user experience directed towards checkout. We also focused on improving the store’s overall functionality and simplifying content manageability, so it was easier to maintain post-launch.   

What’s more, we implemented a future-proofed tech stack, including the leading email automation platform, Klaviyo to enable High Street Outlet to continually engage with their customers and build long-lasting relationships across their owned channels

Free from Magento, High Street Outlet’s in-house team now have more time and resources to focus on what’s important; scaling their direct-to-consumer sales. We look forward to continuing our partnership to support their next phase of growth.

"Velstar is an agency that knows the ecommerce industry inside out, and we couldn’t have imagined completing our replatforming project without them. From day one, they felt like an extension of our team and have been a joy to work with ever since. The planning, care and attention they poured into the project was impressive and their knowledge; game-changing. I highly recommend Velstar to anyone looking for a strategic Shopify specialist they can genuinely trust.”

Julie Burden,
Director, High Street Outlet