One of the UK’s largest buyers of high-street clothing, You Know Who, brings de-branded goods from all around the world directly to their customers at discounted prices.

With 10 brick-and-mortar stores across the UK, You Know Who’s decided it was time to take their business online and needed an ecommerce solution that was reliable and secure, so decide Shopify was the platform for them.

Below are the stats we achieved together:


revenue growth MoM


increase in site visits YoY



The Challenge

The Solution

Next, they required a full-service ecommerce agency that not only knew how to build highly optimised Shopify stores but also had a reputation for helping new brands develop a digital presence through highly effective growth marketing strategies, so appointed us as their agency partner.

On top of designing and building You Know Who’s new Shopify store, we put together an ecommerce marketing plan focusing on both customer acquisition and retention.

A key part of this was PPC, of which we fully embraced all options on offer from Paid Search Ads to Display and Product Listing Ads. In addition, with 70% of their target market for Google users focused on organic search, we leveraged SEO, which included data-led keyword research, link building and content creation on key landing pages. 

Next, we implemented a strategic paid and organic social media campaign to engage customers, create brand advocates and drive direct-to-consumer sales. Also, with influencer marketing being a key revenue generator for fashion brands, we identified and built relationships with influencers to increase brand awareness, maximising reach, and ROI. And, we integrated the email marketing app, Klaviyo, to create highly impactful and engaging email flows based on customer behaviour. 

“We couldn’t imagine a better agency to help launch and grow our direct-to-consumer venture. Velstar not only have an impressive understanding of the Shopify platform but also knows what growth marketing tactics really drive ROI and results. From the start, we have always felt like Velstar’s priority. They really took the time to understand us, our values, and our business goals. Communication with them is always open and prompt, and their frequent performance reports ensure we’re always kept in the loop. Highly recommend Velstar and their services.”

Kevin Broughton,
Founder, You Know Who's