One of the most recognisable names in the UK's consumer electronics space, Comet was established in 1933 and was a feature of most retail parks by the time of its closure in 2012.The brand was resurrected in 2020 by its new parent company Misco Technologies, a UK electronics retailer operating in the public sector space.

The brief

The strategy

The process

The results

Comet was referred to Velstar by Shopify as they were looking for a site that would build upon elements of the brand’s style while refining the look and feel of the overall design.

The new design would also need to improve the customer experience and the ability for customers to easily navigate through the site and find what they were looking for.

The site would also need to be ready to rank, and capable of helping Comet regain some of the huge online presence it had when it shut in 2012. The brief that Velstar received, therefore, went as follows:

  • Comet is looking to replatform due to limitations in its current e-commerce systems and needs support from a Shopify Plus partner who has experience in direct to consumer brands.
  • The solution needs to be able to scale with relative ease and accommodate the different types of products from multiple suppliers, each with their own challenges for onsite display, delivery and data feed integration.
  • Migrate the extensive amounts of customers, order and product information to Shopify.
  • Leverage the current email database to drive increases in  LTV and AOV. Velstar can support as a Klaviyo Gold partner.

In addition, though we must also credit the brand’s incredible products, the site has seen the following YoY results:

446%

increase in total sales 2023 vs 2022

155.20%

 increase in overall website visibility in the SERPs

132%

increase in page one keywords over the last 12 months

61%

increase in positions 1-3 keywords over the last 12 months