Having taken over the Milly’s site with an ambition to incorporate their own existing brands and create a new online department store, the Milly’s team wanted professional help to take their digital advertising to the next level.
After speaking to a long-standing client of Velstar who highly recommended our digital marketing services, Milly’s got in touch in July 2019 and asked us to take over their PPC campaigns. They had lots of great brands on board and lots of amazing products, but they weren’t yet reaping the benefits of digital advertising.
Increase in revenue (YoY)
Increase in transactions (YoY)
Increase in ROAS (YoY)
We got to work straightaway auditing the Milly’s account to investigate where the potential was. We began by assessing which campaigns were profitable and which weren’t.
We stripped everything right back and analysed every detail of what was currently in place. It was our very own PPC bootcamp!
From there we were able to optimise campaigns and begin to build out new campaigns, based also on lots of conversations with the Milly’s team.
Building up this rapport and understanding was key in helping us achieve our objectives. We spoke with Milly’s regularly about performance and about which products would generate the highest margins. This information helped define the overall campaign strategy.
Also key to our success was acquiring a quick understanding of how the big household brands operate and then finalising our strategy taking into account strict rules around promotions and pricing.
We generated significant results for Milly’s from the beginning of our campaign work, and have built on that momentum ever since.
“We have enjoyed a fantastic first 12 months with Velstar. From day one they have been a joy to work with and have helped to significantly grow our business through their knowledge and expertise in PPC. I would recommend Velstar to anyone looking for help with their digital marketing.”
Director, Milly's Kitchen Store