Cosatto are renowned for taking travel systems and accessories for babies to a whole new level.

From quirky car seats to fashionable strollers, they’re on a mission to save the world from boring baby stuff. Below are the stats we achieved together:


increase in revenue (MoM)


increase in sessions (MoM)

The Challenge

The Solution

Cosatto’s existing custom platform was restricting growth and quickly becoming outdated. They needed a new website that was fully responsive, robust and optimised for conversion to help scale their direct-to-consumer sales. Shopify Plus was a clear winner.

And as one of the most trusted Shopify Plus agencies in the UK, Cosatto appointed Velstar to lead the design, development, and migration.

An already well-established brand, Cosatto wanted to maintain their unique identity, whilst giving the user experience a refresh. With a mobile-first approach, we designed and developed a brand new Shopify Plus store, simplifying the navigation with top-level products and large, high-quality imagery to give customers a more search-focused experience. 

When it comes to purchasing decisions regarding children’s travel systems, safety is paramount, particularly with car seats. So we built Cosatto a bespoke car set fitter functionality, which allows customers to choose a car seat based on their specific needs in terms of car type, seat type, seat positioning, etc. 

Cosatto now has an online store that captures the true essence of what the brand is about; it’s modern, design-focused and functional, perfectly suiting the needs of its young customer base. We continue to partner with Cosatto to support their online success and help them expand into new international markets.

“The advice and support that we receive from Velstar because of our long-term partnership has been key to our growth. They’re a team of talented ecommerce experts that know the Shopify Plus platform inside out. This unrivalled knowledge and experience has given us the confidence to expand internationally and the reassurance that our site is always fully optimised, no matter what.”

Mark Pendlebury,
Associate IT Director, Cosatto