Like most of the best brands, Proviz was founded by people passionate about the products they sell. Having been avid cyclists, brothers Anthony and Rupert Langly-Smith identified several issues with the equipment that they and fellow commuters were wearing on their rides - and, having noticed that gap in the market for innovative, light-emitting and reflective products, they launched the first five Proviz products in 2009.

The brief

The strategy

The process

The results

Facing a growing number of issues with Magento 2, Proviz were keen to move away from the platform - and do so quickly, prior to their peak autumn season as the darker nights draw in. They also wanted to improve their performance against Google’s Core Web Vitals during the migration - no mean feat, as their previous home had been a headless site built, in part, to maximise site speed.

The final key pillar of the brief related to a mix of issues caused by the previous two - they found managing content on the site difficult on a day-to-day basis, and needed Shopify’s more user friendly backend - which has become so popular with ecommerce brands - to make managing the site more efficient.

The brand, having worked hard on their site’s design previously, were happy with the general look and feel of their Magento 2 site - but we were also asked to take all necessary steps to improve the site’s UX and UI and, as a result, the customer journey - this made the design aspect of the migration one of refinement more than revolution, but no less important.

We would also like to credit the brand’s incredible products but, following the site launch, Proviz has enjoyed the following YoY results:

23%

increase in total purchases.

23%

increase in 1st time purchases.

14%

increase in sessions.

Avid cyclists, brothers Anthony and Rupert Langly-Smith identified several issues with the equipment that they and fellow commuters were wearing on their ride.

Having noticed that gap in the market for innovative, light-emitting and reflective products, they launched the first five Proviz products in 2009.

Visit Site

At the start of 2023 we learned that, in order to grow Proviz we needed a more stable, user friendly platform that could scale with us. Moving to Shopify Plus was an obvious choice, and after researching all the agencies out there, we quickly decided that Velstar would be the perfect partner to work with. Velstar were diligent during the build process and very open to ideas, while guiding us on best practices and problem solving. Their team is full of Shopify experts, who we have been able to call upon for advice and support. Nothing is too much trouble for Velstar, and they are always happy and able to accommodate our requests.

Justin Brown
Head of Ecommerce | Proviz