Direct Fireplaces is a leading UK retailer of gas and electric fires, fireplace surrounds, and hearths.

Velstar supported them across Paid Search, SEO, affiliate marketing, content marketing, and paid social channels.

112%

More revenue from organic traffic (YoY)

107%

Increase in revenue from paid traffic

48%

Increase in ROAS

143%

Revenue growth (YoY)

-28%

Cost of sale (YoY)

SEO

PPC

Affiliates

At the start of their SEO campaign, Winfields had very little organic search presence and any traffic coming to their site through the channel was heavily brand biased.

Velstar built out a highly targeted keyword strategy and managed the site architecture and all other technical SEO issues to ensure Google could crawl and index the site effectively.

We also revamped all on page content, and developed a content campaign based on seasonal keyword search trends to support traffic and link acquisition efforts. The careful management of on and off page SEO produced some excellent results.

I can't recommend Velstar enough! Kieran S-Lawler, their Head of Strategy, conducted a research project for our company, Direct Fireplaces, that was an absolute game-changer. The insights and recommendations they provided were invaluable and we were able to implement them swiftly to improve our overall performance. Their expertise and dedication were so impressive that we didn't hesitate to request another research project, this time for one of our sub-brands. Needless to say, it was another resounding success. We are eagerly looking forward to starting our third research project with Velstar in the new year. They have truly become an invaluable partner in our journey towards success.

Simon Haughton - Marketing Director at Direct Heating Group