As a privately owned and developed solution, it’s difficult to give any real integration information - though, from their own documentation and our experience, they deal with in-process extension, so brands looking for integration will need to be prepared to have such integrations developed by Visualsoft.

While they will almost certainly have solutions ready built for previous clients, the app store for Visualsoft customers falls considerably short of Shopify - with only basic integrations available. 

Innovation is an area Visualsoft trails a long way behind Shopify - but mostly because of the size of the organisation. It’s far easier to remain at the cutting edge of technology when you’re employing thousands of front and back end developers. That’s just not something that Visualsoft can do.

However, as with Adobe and other in-process platforms, once the platform has worked out a solution, it can be incorporated into the platform as a whole - making it relatively easy for brands to incorporate new offerings and integrations. This additional functionality is becoming increasingly limited however, as big brands go elsewhere - as is reflected by Visualsofts shift to developing for Shopify.

As with much of the Visualsoft (and many of the in-process extension platforms), you can get out what you put in - and Visualsoft sites rely on Google Analytics, so you’ll not need to master another reporting platform. 

Visualsoft and SEO

According to research conducted by the platform, Visualsoft outperformed Shopify and BigCommerce against Google’s CWV metrics. As the company is part platform, part agency, we would expect that SEO performance should really be baked into the platform, but there have been no in-depth comparisons for performance with the other major platforms.

Internationalisation

Visualsoft provides multi-language support, though you’ll need to make sure you translate and upload your content for each territory (which, to be fair, is often the best approach anyway). The platform also integrates well with international shipping platforms and supports multi-currency payment. The work to move into other territories is slightly more complicated than with Shopify - but Visualsoft does operate in this area at a similar level to other enterprise solutions, despite lacking the size and ability to invest of some of its major competitors.

Accessibility

Unlike with Shopify, there are no apps available that can help you with accessibility - having the platform builder so close to the brand is a benefit in this instance.

Again, the problem for Visualsoft and its checkout is the size of the organisation and the amount of investment they can reasonably make into the various aspects of the platform. Despite this, the checkout still performs at around the mid-level mark compared with its competitors.

Payment options

Visualsoft supports a wide range of payment gateways, including Klarna, PayPal, Sage Pay, Worldpay and the number is growing all the time. 

While it does have the standard custom quotation option, Visualsoft also provides clear pricing for three initial tiers. However, at the level we’ve dealt with for the rest of the platforms, it’s likely that brands will need to concern themselves primarily with the custom tier, or the Scale tier at least (£900), which probably places it at approximately the same initial cost as BigCommerce, while transaction fees are in the same area as WooCommerce.