What will be covered
Our Director of Organic Search - Kerry Mullin is going to cover the below topics on her webinar:
Migration
- The priorities with website migration from an SEO perspective
- Understanding your new platform's structure
- Determining what might be worth removing / what isn't required anymore
- The importance of titles and metas
Channel Mix
- Run through of organic, performance and all other marketing teams being on the same
Build:
- The importance of the brief when communicating with developers
- Keyword research and how it's more than a list of words
- The structure ensuring the site's hierarchy and if it's search engine friendly