Fused are Trust Pilots’ number 1 rated student bills company. With Fused, students can bundle utilities, broadband and TV into one simple monthly payment, making student living much easier.

We built their CRO programme from scratch and continue to manage it a year on. Here’s one of the first tests we ran with them:

The challenge

The test

The results

Why it worked

Low performing PPC landing pages

After carrying out an extensive review of all their data we noticed their top PPC landing pages had a lower conversion rate compared with Organic traffic Homepage landers.


On the Homepage, the quote CTA is highly visible in the hero area, whereas on the other landing pages, the user is more likely to have to scroll to find the same button. Therefore we wanted to make the button more visible, particularly on Mobile.

+38.43%

clicks on Quote CTAs/quarter

+29.92%

Quotes started/quarter

+18.84%

increase in conversion rate (Quotes completed/quarter)

Control
Experiment

"We can't say enough positive things. A great team of experts (and people) that know exactly what they're doing and just get to work. They have really elevated our understanding of CRO."

Oliver Rix, Head of Marketing