Media Lounge is a Bournemouth-based, award winning eCommerce agency for digital retailers. Their team of 30 talented and passionate individuals help grow online retailers to the next level.

The challenge

Programme Delivery

Course content

The results

Launching a CRO offering


Media Lounge were looking to launch CRO to their clients as a natural expansion of their offering.

They wanted to be capable of executing enterprise-level programmes, not just running a few basic tests.

A conceptual understanding of CRO was important, but it had to be combined with the consultative & technical knowledge to put things into practice.

The team needed a depth of understanding (not just knowledge) that would enable them to operate independently of our support.

Two CRO specialists were to lead this new service - one to focus on data & the other on UX, both from within the existing team.

Enter Grace & Lauren...

"The sessions were hugely informative and concepts were articulated in a way that were clear, concise and easy to follow. They were also interactive, a two way narrative took place, and after each lesson we received homework. This allowed us to put many of our learnings into practice and ensure that we fully understood the principles. We now have a solid grasp of CRO and we are confidently applying our learnings to new and existing clients!"

Grace Adams, Optimisation Analyst