With over 13,000 team members supporting millions of entrepreneurs across 23 countries, Sage is a giant in the markets of integrated accounting, payroll and payment systems.

We worked with them to build on the launch of their Sage Advice platform which offers guidance & direction on financial matters for small & medium enterprises across the world.

The Sage team invested heavily in a content platform to support its wider sales strategy and needed to generate enough subscribers and leads for the investment to be a success. They knew that visitors who subscribed and downloaded lead magnets were significantly more likely to become customers but getting them into that first engagement with the brand was critical.

The challenge

The problem

The test

The results

Why it worked

Generating growth through content

Constant optimisation through targeted testing was a cornerstone of the Sage Advice content strategy from the outset.

There was a clear requirement to increase visitors’ propensity to subscribe and download content but this needed to be achieved without being unnecessarily intrusive.

+361%

subscribers

+17%

direct leads

117:1

annual ROI

"The team helped us build our thriving CRO programme from the ground-up. Their insight, expertise, and guidance have been absolutely instrumental in the evolution of Sage Advice and the growth of our audience."

Chris Charlton, Content Performance Executive