Success Stories

AVON

AVON is a company with a rich history, characterised by the success of their social selling model and empowering women through economic opportunity. They’re a beauty business that puts mascara on lashes and food on tables.

80% increase in direct-to-consumer sales

30% increase in peak season sales

10% increase in conversion rate

The Challenge

Over the past few years, online shopping has grown significantly. For AVON, this has meant they’ve had to adapt and enhance their digital function, with a particular focus on replicating their personalised 1-1 selling model online to give customers more choice and convenience in how they buy from them, whilst scaling their direct-to-consumer sales.

Services

UX/UI Design Consultation
Shopify Plus Development
SEO and Data Migration
Improved Back-End Systems
Third-Party App Integrations
Conversion Optimisation
Growth Strategy
Ongoing Support and Maintenance

Solution

In collaboration with AVON’s UX team, we designed a fresh new user experience, removing the barriers to purchase and putting the brand’s high-quality beauty products centre stage. Then we seamlessly migrated AVON’s ecommerce operations to a custom Shopify Plus store, enhancing functionality with third-party apps and integrating required back-end systems.

Now, AVON can enjoy the freedom, flexibility and speed of Shopify Plus, whilst their in-house team has time and resources available to focus on scaling the business. We continue to partner with them to support their growth ambitions, ensuring their store is always fully optimised for conversions and delighting customers at every turn.

“Working with Velstar is a dream. In all communications, they strike the perfect balance between the professional and personable. They’re extremely flexible and willing to go above and beyond. Velstar are obviously specialists in Shopify Plus. This pays you back as a client as questions get answered, hurdles get identified and dealt with, tickets keep moving, and initiatives get delivered. I cannot think of a better approach to outsourced ecommerce development. Velstar are themselves a reason to choose Shopify Plus and make product ownership a joy.”

Phil Chamberlain
Digital Product Owner (Western Europe)
at AVON

AVON

The Challenge

Services

Solution

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