Digital Marketing Archives - Velstar Archive - Velstar

Running a successful Shopify store is about more than just high-quality products and great branding. It also has a lot to do with how well your store ranks in search engines like Google. In fact, 75% of people will never scroll past the first page on a Google search, which is why you need to rank on page one of Google if you want customers to find you. 

However, securing these top positions in search engines is no simple task, especially when you’re new to ecommerce and don’t have a significant marketing budget. 

Thankfully, Shopify’s app store provides you with a range of handy apps and tools that have been designed to help you make your Shopify store more SEO friendly. Whether you’re a beginner or an SEO expert, there’s an app to suit all needs and budgets. 

We’ve hand-picked 15 of the best Shopify SEO apps out there that will guarantee to take your ecommerce business to the next level. So without further ado, let’s take a look…

1. SEO Manager

The SEO Manager Shopify app makes it easy for you to understand and implement SEO measures. It allows you to create custom meta tags, titles, keywords, as well as descriptions of your website. Also, it gives you relevant feedback on how those categories are performing on a global scale.

This is the go-to app for SEO beginners, because it provides lots of pre-made templates to choose from, and makes helpful suggestions on how you can improve your Shopify store’s SEO. On top of that, SEO Manager allows you to test and preview how your site will perform in the ranking system, which is great for reviewing what needs fixing straight away. 

You can start using SEO Manager with a 7-day free trial to decide if they want to continue using it. Then, it costs $20/month.

2. SEO Optimizer: All‑in‑one SEO

The SEO Optimizer Shopify app constantly monitors Google’s updates and adjusts accordingly. What’s more, the app comes with many other handy features including image and text optimisation, which helps to reduce page load times. And the app also takes care of meta tags, broken links and automatically adds JSON-LD to your store.

The SEO Optimizer offers a free package with limited features. After that, packages range from $29.88/month for the Pro package and £44.99/month for the premium package.

3. FavSEO

The FavSEO Shopify app allows merchants to edit and analyse title tags, as well as meta descriptions, item collections and pages, all in one central dashboard. It also cleverly recommends keywords enhancement and informs you which product descriptions can be improved so they rank better. What’s more, it also comes with live chat support to help you every step of the way. 

You can start with a 10-day free trial, then opt to stick with a free plan if you find it’s sufficient. Users who need additional features can upgrade to a Premium plan that costs $20/month.

4. SEO Doctor

The SEO Doctor Shopify app is another excellent app for SEO beginners. It will identify issues, fix them and boost traffic all at the same time. The app offers a large wide variety of features, including sitemap integration, structured data, 404 error fixes, and image compression. 

Users can install SEO Doctor for free. But if you wish to upgrade to Pro-Automated package, it costs $14.99/month.

5. JSON-LD for SEO

The JSON-LD for SEO app allows you to earn more qualified traffic and gain more authority, as well as instantly connect hundreds of fields needed by Google for Rich Results, Rich Snippets, and Google Merchant Centre. It also gives you automatic updates on how your data is performing. 

At first glance, JSON-LD for SEO seems expensive. The cost is a $299 one time payment. However, when you consider the monthly cost of an SEO app over time, it’s not as expensive in the long run.

6. Schema Plus for SEO

First things first, what makes the app one of the best Shopify SEO apps out there is because Google software engineers were the ones who helped develop it, making it one of the most advanced schema apps in the world. As far as SEO optimisation is concerned, that’s pure gold.   

The app adds an advanced markup code to your Shopify store, allowing it to be indexed more efficiently by various search engines. Ultimately, it makes crawlers understand the content of your store better. This translates into more streamlined connectivity to search terms and can bring your site to relevant customers faster. 

Schema Plus is the only schema app that reports the content of your reviews to Google. This means your reviews will be included in your schema and will be shown on Google results as “star” ratings, which take your store up a few notches in terms of trustworthiness. 

After a 7-day trial, if you decide the Schema Plus app is suited to your business needs, after that it costs $14.99 to keep the app running.

7. Plug In SEO

The Plug In SEO Shopify app offers merchants two visions. One is free, which is best if you’re looking for a basic SEO optimisation tool for your business. But even though it’s free of charge, the plan still allows you to check an unlimited number of pages for SEO issues with its smart page analyser. 

Alternatively, the paid edition Plug In SEO Plus, which costs $20/month, is for more experienced users who want to deep dive into data. As well as a great feature pack and unlimited access to optimisation tools, you will be eligible for premium support from the app developers, too. This includes the option to have custom templates created to fit your store’s unique needs, and at no extra charge.

8. AMP By Shop Sherif

It’s now more important than ever before that your Shopify store is optimised for mobile. AMP (or Accelerated Mobile Pages) is an initiative invented by Google to speed up the mobile web. This app allows you to create AMP versions of your most popular Shopify pages and indexes them with Google for nearly instant load times, faster mobile loading speed, and higher mobile search results.

Boasting a 5-star rating on the Shopify app store, AMP by Shop Sherif is a hit with users too. Pricing options are flexible. You can use a free version with limited features if that’s all you need. Alternatively, if you require more functionality, you can upgrade to the Hobbyist ($9/month), Company ($29/month), or Enterprise ($99/month) plans.

9. Bulk Image Edit ‑ Image SEO

When it comes to site speed, file size matters. That’s where the Bulk Image Edit Shopify app can help. This app allows you to add watermarks to your images and fits them to scale and size images for a variety of platforms. It also allows you to minimise product or theme asset image file sizes whilst retaining the quality of the images. Also, you can bulk update image alt text and file name with customisable templates to reflect your branding. This app is a great choice if you have lots of visual data. 

A free starter plan is available. But you can upgrade to Basic ($9.99/month), Professional ($19.99/month), or Advanced ($49.99/month) plans as well.

10. Image Optimizer

Again, if you have an image-rich store, then you’ll need an image optimisation app. Image Optimizer Shopify app automatically compresses images to minimise file size without risking image quality. With compressed images, store loading time, user experience, and SEO all improve.

The Image Optimizer app can convert images from PNG to JPG and reduce the file size up to 80% of the original size. It also backs up original images before making any changes. This gives you peace of mind, because should anything go wrong, you can be safe in the knowledge that you can restore your images with just the click of a button. Once you install the app, it will automatically scan all your existing images and optimise them, as well as periodically scan for new images, which means there is no need to worry about slow and unoptimised images ever again. 

You can either opt for the free plan or upgrade to Basic ($4.99/month), Advanced ($9.99/month) or Premium ($19.99/month) plans instead.

11. Tiny IMG SEO & Image Optimizer

The Tiny IMG SEO Image Optimizer app uses an intelligent algorithm to compress images by 70% without losing the image quality. The app also lets you choose particular compression methods for your images, optimises SEO related to your pictures, and provides 30 days’ worth of backup so you can restore your data whenever you want.

The app is free to install, but after that, its package includes monthly or usage-based charges, which are billed every 30 days.

12. AVADA SEO Suite

AVADA SEO Suite is a comprehensive SEO optimisation tool for Shopify. From improving your site speed to standardising your meta tags, it does everything you need to improve your online store’s rankings. On top of that, the app is continually being upgraded and provides weekly reports, so you continually improve your SEO game. 

However, AVADA SEO Suite is no longer a free application. There is now a free and premium version. As part of the free version, you can optimise up to 50 products per month and get access to some of the basic app features (alt text optimisation, SEO checklist, 404 pages scan, sitemap). The premium version costs $29 per month and unlocks unlimited image optimisation, meta tags, SEO analysis, and many other features.

13. Smart SEO

The smart SEO app automatically generates meta tags, alt tags, fixes broken links and helps you manage your Shopify store’s sitemap, ensuring you’re well on your way to securing those top rankings. 

This app is particularly useful if you’re running a store in multiple languages because it has a dedicated functionality to optimise multi-language meta tags. If you want to learn more about going global, then check out our resource on Shopify SEO: Best Practices for International Expansion.

Smart SEO is also great for providing JSON-LD data to search engines to improve your rankings. The structured data generated by Smart SEO is the most complete among all SEO apps for Shopify. For example, you can generate structured data for every product on your collection pages. 

Like many of the apps discussed in this article, you can start with a 7-day free trial, spending $4.99/month after the trial expires if you decide to continue using the app.

14. Nada – Sort Out-of-Stock Products

If your products sell out quickly, you should never just switch your product page to drafts. By removing them, even just temporarily, you’ll lose a source of organic traffic. This is because when you un-publish a product in your Shopify store, it generates a ‘404 not found error’ with no re-direct, and Google will penalise you for this. 

The best way to optimise your product pages’ SEO is to ensure all your products are active and visible, and this means ensuring your in-stock products are at the top of your collection pages. This is where the Nada app can help. It automatically sorts your collection pages, as your inventory quantities change, and ensures hidden product pages are redirected to the homepage or any other page you want to drive traffic to instead. ​​Nada starts at $9.99 and comes with a 7-day free trial. The pricing is defined by your Shopify store plan and can go as high as $79.99 if you’re on Shopify Plus.

15. DropInBlog ‑ SEO Friendly Blog

Having a Shopify blog on your store is important It’s where your customers connect with your brand, build trust and ultimately boost your search ranking too. Out-of-the-box Shopify comes with basic blogging management capabilities, but if you really want your blogs to stand out, you should install apps like DropInBlog. 

This app comes with lots of great features, allowing you to customise your blog page in terms of layout, colours, fonts to suit your branding. 

The app also comes with a handy ‘Add Shopify Product’ function, which allows customers to add products directly from your blog posts to their shopping cart. On top of that, it comes with an SEO analyser which gives you feedback on how your content scores in terms of SEO. 


We’ve integrated the DropInBlog app on a number of clients’ sites, including health and nutritional brand, SCi-MX. If you want to hear more about the importance of blogging and what it can do for your Shopify store’s rankings, check out this resource on Why You Should be Blogging on Your Shopify Store.

We make Shopify SEO easier

Any successful merchant will tell you SEO is crucial.

If you’re focusing on improving your Shopify store’s organic traffic to grow your business, these SEO apps are a great place to start. But if you need some assistance on where to begin, or would like to understand more about where your online store ranks against your competitors, you can book a free SEO audit today, our Shopify SEO experts are happy to help. 


Alternatively, if you have figured out your store’s SEO, it may be a good time to focusing on other areas of your business. Check out this list of 7 Shopify Plus integration to scale your sales.

Most companies announce new products and inventory arrivals on social media. It’s a smart move given that social media is where consumers spend the bulk of their online time. More importantly, 57% of consumers will follow a brand because they want to learn about new products or services, and 47% will follow to stay up to date on company news.

What’s more, social commerce is booming! Across the globe, revenue from social commerce will grow 28.4% annually from 2021 to 2028, reaching an eye-popping USD 3,369.8 billion by 2028.

But take care, as where you have customers, you’ll need customer service. If consumers discover your products on Instagram or Facebook, you need to ensure that your customer care reps can answer their queries on those channels. After all, it’s where many consumers make their purchasing decisions.

Here are 5 tips from our partners at Gorgias for extending your customer service to social media:

 
Tip #1: Don’t wait for a customer to arrive on your website to engage

Respond to customers who ask about your products on the same channel they’re posted. If a customer inquires about your cool new earbuds on Instagram, send them your product info on that same channel. It will increase your sales and ad effectiveness by the equivalent of a 5% increase in ad-spend.

Tip #2: Use macros to respond quickly

Responding to product queries quickly, and correctly on social media, can be a bit of a challenge. It’s not unheard of for a single post or TikTok video to generate thousands of comments and questions, all of which need to be acknowledged quickly, and on-message.

Create macros — or pre-written responses — to routine questions, such as your shipping and returns policy, or whether your clothes run large. Macros make quick work of responding to queries asked on social media.

Tip #3: Automate personalisation via integrations with Shopify data

Deep integrations between your Shopify store and helpdesk platform will allow you to personalise your responses to posts based on any number of data relevant points. For instance, you can leverage a customer’s order history to drive revenue and delight customers.

If a customer comments on your post that they love a pair of pants and your agent sees they’ve ordered them before, you can comment “We love that you love them! DM us for a coupon code to get free shipping on your next order.” Or, if a customer comments that they didn’t like their most recent order, you can refund it in a matter of seconds through your helpdesk, and then reply to the customer and let them know they’ll see a refund shortly, and ask for their feedback on how you can improve for next time.

Tip #4: Centralise all tickets so you can respond to posts quickly

Some third-party helpdesk tools, like Gorgias, will store all the questions and comments your store receives from a consumer in a central location. And because Gorgias merges everything into one platform, if a customer reaches out via live chat and social media, your customer care reps can easily see it’s the same customer and merge those tickets into one, as well as respond on the appropriate channel. This avoids your support team from having two people answer the same question and ensures everything is streamlined. It also means your customer care representative can send a highly relevant response.

What’s more, if a customer requests a change to an order via Instagram (or any other social channel), the customer care rep can edit the order, modify subscriptions, refund payments and notify the customer on Instagram — without ever leaving their helpdesk.


Tip #5: Leverage machine learning to personalise social media experiences

Shoppers appreciate it when brands tailor an experience to their personal tastes. The first step is to identify a customer’s preference through your helpdesk. With Gorgias, built-in machine learning detects and filters comments into buckets based on their intent. So if a customer is a social lead, meaning they have high intent to purchase based on their sentiment, then they’ll automatically be sorted to the social leads bucket, so your team knows to customise their response to one that encourages a purchase.

If you haven’t extended your customer care to social media you’re missing out on a great opportunity to win new customers, increase sales, and demonstrate to the large numbers of people just how brilliant your brand is.

Want to learn more about Gorgias? Get in touch with our team of Shopify experts today!

About Gorgias:

Gorgias is a customer support platform. It allows merchants to handle customer service tasks from one centralised place. From email and live chat to social media and SMS, it makes communicating with your customers as easy as possible.

Your customers don’t want more marketing automation.

In this article, our partners at Cartloop are going to talk about why you should take your SMS game *conversational—*theoretical and actionable strategies included. And why is this so important for ecommerce brands.

It’s not every year a new marketing channel appears. Cartloop shows you how you can meet your customers where they are and forge stronger relationships under one communication channel — a text conversation.

First, let’s see what conversational SMS marketing is all about.

What is conversational SMS marketing?

Unlike marketing blasts which push out promotions and discount codes with no intention of offering personalised real value, conversational SMS marketing focuses on engaging customers, offering support, getting real-time feedback, and forging stronger relationships.

It’s an empathy-driven approach, which other mediums like email or push notifications hardly offer.

This has a number of benefits, like reducing the number of support tickets, increasing customer retention, increasing LTV, converting more abandoned carts and driving insane ROI. With conversational tools such as SMS, your shoppers are guided and nurtured through every step of their journey. And the best part is it’s all happening under a single point of communication – their phones.

Writing content that’s appealing to the masses is easy, however, adopting a conversational approach means you are interacting with customers as if you are interacting with friends.

In a nutshell, it’s all about elevating the customer experience with a human approach to build stronger connections between your brand and your customers.

Now, let’s see why you should adopt a conversational approach.

Why you need conversational SMS marketing

In ecommerce, the human element that your customers crave is lost. So SMS — specifically conversational SMS, is bringing the real-world experience of being in a store to the online medium.

And the 2021 trends are aligned. Shopify Plus just released their annual report that spells out the 5 trends they predicted to be the future of ecommerce in 2021 are:

  1. Ecommerce boom fuels record online competition
  2. New consumer behaviours are reshaping future retail
  3. Fulfilment emerges as a competitive differentiator
  4. Brand building challenged by marketplace dominance
  5. Retention becomes a top priority as acquisition costs spike

In short, customer experience will be at the forefront for everyone in the ecommerce space.

It’s about delivering connected experiences from fleeting transactions, knowing what your customers want, and keeping the human element in ecommerce.

But how do you differentiate conversational from automated?

Conversational vs automated SMS marketing

It’s about responding instantly and reacting appropriately. SMS in its nature is a two-way communication channel. Personal, intimate and real-time.

Going beyond automation with a conversational approach means getting used to the idea of treating SMS like a personal channel between you and your shoppers.

This is important because your shoppers are granting you access to their personal space — their mobile phones, which is all the more reason you’ll need to shift your mindset and be more sensitive in how you come across in your messaging in text messages.

A conversational text messaging approach means adopting a human approach and personalisation that goes beyond Hey, {{First Name}}.

Here’s why conversational SMS brings you a competitive advantage:

  1. You can combine sales and support in one communication and save hours and costs in customer support. Read how LEVO did it in just one month and drove 28x in ROI.
  2. You can build and scale sustainable relationships with your customers and increase retention
  3. 90 seconds in average response time from customers, with a 55% reply rate
  4. High engagement score that drive action during crucial micro-moments with customers
  5. You create memorable shopping experiences

The biggest mistake that DTC brands often make when they first get started with SMS marketing is overusing the channel in the hopes of securing faster ROI. This not only renders your texts useless but obliterates your shoppers’ trust that you’ve worked hard to cultivate.

SMS marketing has the potential to be one of your most engaged and successful channels – that’s why cultivating and sustaining that sense of trust and rapport is crucial.

Next, let’s see how this applies to SMS marketing campaigns.

Conversational vs automated SMS campaigns

If we could simplify their differences, most of the time SMS campaigns are static, whereas event-triggered texts are dynamic. But of course, this depends on which SMS marketing platform you team up with. At Cartloop, all texts are conversational. No matter the trigger, shoppers can reply and engage in a 1:1 conversation with your brand.

SMS campaigns are usually one-off messages or manual broadcasts that you send to highlight, notify, and inform your customers. Event-triggered texts behave like marketing automation and drip campaigns. Expert tip: Switch to two-way SMS campaigns when you want to highlight seasonal, time-limited deals to drive urgency and provoke an immediate conversation.

SMS automation or flows allow you to automate sending personalised, tailored texts when a shopper meets specific factors or an event occurs. For example, when a shopper abandons their shopping cart or becomes a new subscriber. This is one of the stages at which you can capture your customers’ attention by reaching out at the exact time of abandonment and ask a simple “how can I help?” to find out the root cause that will help you adjust your business and know your customer from the inside out.

In short, you’ll need to master how to enable two-way communication for both SMS campaigns and SMS automations to deploy a complete and effective conversational SMS marketing strategy.

Why should I install Cartloop on my Shopify Plus store?

Installing a conversational SMS marketing tool that helps you build long-term relationships will not only drive you higher ROI, but will also offer shoppers a way to connect with you seamlessly. Choosing the right solution for your needs is critical, as not all SMS marketing apps offer the same features and performance. There’s a thin line between annoying your customers and actually delighting them.

Brands will continue to focus on marketing tools that enhance CX and create hyper-personalised experiences, and below are the reasons why Cartloop is your best choice.

Takeaways

Nowadays, customers have mercurial preferences and even bigger demands to be met. You’ll need to figure out a cost-effective way to keep them nurtured and engaged through every stage of their journey.

Moreover, your customers need instant gratification. You can quickly lose them, both new and old, to competition if you’re not providing a seamless experience across the board.

In conclusion, SMS marketing has the potential to be one of your most engaged and successful channels – that’s why cultivating and sustaining that sense of trust and rapport is crucial. Ready to start building memorable customer experiences and humanise the key touch-points in your funnel? Try out conversational SMS marketing with Cartloop. Schedule a demo or try it out for free — your first 14-days are on us!

Other SMS resources

Here’s a list of other resources you might find useful on SMS marketing for your Shopify Plus store:

Every day, 7.5 million blog posts are published online. That’s a lot of content, and this figure is continuing to rise. 

In a post-pandemic world, ecommerce businesses are trying to find new ways to stand out from the crowd, drive more traffic and ultimately convert more sales. Blogging is a strategic part of this. So, if you don’t have a Shopify blog yet, then you’ll want to start now to avoid missing out.  

In this article, we look at the benefits of having a blog for your online business, how to upload a blog onto your Shopify store and examples of some of the best Shopify blogs out there.

Benefits of using your Shopify blog

Using a Shopify blog on your online store makes it easier to:

1. Build trust with your customers

Nowadays, consumers are cynical about buying from brands they don’t know. This is where blogs can help. When your Shopify blog content is relevant and up-to-date, customers are more likely to engage with your content and stay on your site for longer. A comments section on a blog post is also a brilliant trust signal for customers, it’s proof that other people are engaging with your content and this helps to cultivate a community of loyal fans

2. Improve your Shopify SEO rankings

Multiple Shopify blog posts can help increase your store’s rankings in search engines like Google. So be sure to optimise your content with relevant keywords and backlinks. Also, if you’re looking to take your store globally, then check out this handy article Shopify SEO: Best Practices for International Expansion

3. Convince a customer that your products are right for them

Product descriptions are great, but you don’t have enough characters or space to write detailed information about your brand or the products themselves. This is where blog posts come in handy. Blogs give you a chance to talk to your customers and explain everything you want them to know in a way that resonates with their daily lives. When thinking about blog content ideas, always focus on topics around how your products benefit a customer and solve a problem they might have. And don’t forget to always backlink your products to your blogs with clear CTA’s throughout. This will make it easier for customers to make that all-important purchase if they decide to buy from you.

4. Communicate your brand’s personality and values

Regular blog content is an effective way to communicate your brand’s unique personality and values. You can write blogs in your business’s unique tone of voice and cover niche topics that your audience will find interesting and relatable. So, get creative, and give your customers a reason to keep reading and purchasing!

Tips for creating high-value blog posts

To make the most of your Shopify blog, you should be prepared to invest time in maintaining it. This means publishing original content, writing with your customers in mind, and injecting as much value as possible.

When drafting your blog content consider the following: 

  1. Have a clear goal in mind: Ask yourself why you’re writing the blog in the first place. 
  2. Avoid the hard sell: Your blog should promote your products, but it shouldn’t be sales-focused. Instead, educate, entertain and delight customers with relevant, high-quality content. 
  3. Quality over quantity: Whether you’re writing an in-depth how-to article or a brief roundup of monthly news, always have your customer in mind. Keep your blog concise and establish your expertise. 
  4. Write simple sentences: Avoid ‘keyword stuffing’, as this can make your blog difficult to read. Keep it simple and speak in the language your customers understand.
  5. Consistency: If you only post one blog a month, that’s okay. Just make sure you’re consistent. 

How to add a Shopify blog to your store

Activating your Shopify blog is easy. Simply go to your Shopify admin area and click “Online Store” on the left side of the menu. On the sub-menu, click “Blog Posts”. At the top, click “Manage Blogs”, and then on the top right, click “Add Blog”. Give your blog a name and then add it to your site’s navigation menu. 

Shopify’s blog management capabilities

With blogging, it’s all about content: what topics you discuss, what your customers are interested in, and how far and wide your content is shared. Luckily for you, by default Shopify makes it easier for your customers to find, explore and share your content. 

On Shopify you can:

Manage comments section

Shopify gives you control over how your comments are displayed on your blog posts. For example, you can:

Schedule a publish date

On Shopify, you can set a specific publish date for your blog in advance to align with your content calendar and promotional offers. This also allows you to streamline your content: scheduling multiple posts at once and setting them to publish once a week, for example. You can also backdate a Shopify blog post. 

Display an excerpt from a blog post

On your Shopify blog main page, you can feature an excerpt of a post (including images, text, and links).

To add an excerpt to your Shopify blog, go into one of your blog posts and under the text box, click “Add Excerpt”.

Organise your blog posts with tags 

Shopify gives you the flexibility to assign one or more tags to a blog post so that customers can easily find blog posts relevant to that category. For example, when a customer searches for a particular tag on your store, matching blog posts will appear in the search results.

Optimise social media engagement with icons

Almost all Shopify themes include social media buttons for Facebook, Twitter, Instagram, YouTube, Pinterest, etc. If your theme doesn’t include these buttons, we can add them using an app or code. (If you require expert help with this, get in touch with our team of Shopify developers today).

Invite customers to subscribe to your blog content


Shopify automatically produces an RSS feed for every blog that you create, so customers can subscribe to it and receive notifications when you publish a new post. The feed URL is the blog page URL with .atom appended. For example, http://store.myshopify.com/blogs/blogname.atom. Customers can also subscribe to your blog feed using FeedBurner.

Promote featured posts

It’s often the case that particular blogs will perform better than others – either it drives more traffic, or it significantly generates more sales. It’s these types of blogs that you want people to find quickly and easily. On Shopify, this isn’t a problem, you can position a featured blog post, so it appears on your store’s homepage.

Search engine optimisation (SEO)

Out-of-the-box Shopify makes it easier for search engines to find your store. Its SEO functionality allows you to edit content, such as page titles, meta descriptions, and URLs, for each blog post.

Within a blog post, below the text box is a section titled, “Search Engine Listing Preview” you can manually edit the text. Use keywords, engaging language and a clear CTA to help people find your content and click the link.

The page title and meta description have character limits. If you enter more text beyond the character limit, then your page title and meta description will be shortened in search engine results. Shopify shows you a preview of how this will look in the search engine.

Customise your Shopify blog with apps

Shopify gives you the freedom to customise your blog section with additional functionalities and features. To do this, you just need to head to Shopify’s third-party app library and find the app that’s right for you. Each app seamlessly integrates with Shopify, so you can have your blog section looking the way you want it to, in no time at all. 

For example, one app that’s particularly popular with merchants is AddThis, which makes it easier for customers to share blog content across their social media channels. The app allows you to customise the icons to suit your branding and connects to over 200 different social networks, including Messenger, WhatsApp, Facebook, Twitter, and many more. Also, you can use AddThis Analytics to get valuable insights into customer engagement. 

Another app that merchants find useful is the Related Posts app. This allows you to suggest other related blog posts of yours to customers on your Shopify blog. It’s great because not only does it give your customers a reason to stay on your site, it also increases brand engagement and it’s great for SEO.

Shopify has over 4000 apps, so if you want to do something with your blog, there’s probably an app for it. But if not, get in touch with our team of Shopify experts and we’ll build one for you.

Shopify vs WordPress: which is better for blogging?

It’s no secret that WordPress is primarily used as a blogging platform and many marketers enjoy working with WordPress for its content-driven architecture. However, when it comes to selling online, especially for high growth direct-to-consumer brands, we suggest steering clear, and instead use the ultra-scalable and secure Shopify platform. 


What about WooCommerce? Well, it just doesn’t compete with what Shopify can offer and we’re finding more and more merchants moving away from WooCommerce to Shopify for a number of reasons. If you want to find out more about the comparison between the two platforms, then check our article on WooCommerce to Shopify: Reasons to Make the Move Now.

7 of the best Shopify blogs from D2C brands

  1. Santo Remedio 
  2. Beardbrand
  3. Gymshark 
  4. Finlay & Co
  5. VINEBOX
  6. Avon
  7. Know The Origin

Your Shopify agency

Shopify covers all your blogging needs, plus it’s quick and easy to get started. We hope after reading this article you understand the importance of blogging and how to upload a blog to your Shopify store. At Velstar, our digital marketing experts have years of experience working with Shopify brands to help them produce high-quality, SEO driven content that achieves results. If you’d like us to do the same for your business, reach out to today.

If you want to go global, then Shopify SEO is essential. 


It’s expected that the global ecommerce market will total $4.89 trillion this year. That figure is estimated to grow over the next few years, showing that borderless ecommerce is becoming a more profitable option for online retailers. With this in mind, it’s important that your international SEO strategy is fit for your ecommerce business’s needs.

First, let’s discuss exactly what international SEO is, and then look at the best Shopify SEO techniques to ensure you reach a global audience and expand your business with confidence.

What is international SEO?

International SEO is the process of optimising your Shopify store so that search engines like Google can easily identify which countries and languages you want to target. SEO efforts include but are not limited to targeting preferences, content localisation, and multilingual link building.

Shopify SEO best practices

1. Think like a local

When you’re entering new territories, there’s lots to consider. That’s why you should always start with initial market research. This is where Google Analytics comes in handy. Use this to review your current international organic search visibility and calculate which international regions you should prioritise, making sure you note down the different languages and currencies you’ll need. 

Also, you’ll need to do some keyword research and competitor analysis in the relevant languages and locations. This is because key search terms are not universal, so what might be your main target keywords in the UK aren’t necessarily the same in the US or a country that doesn’t speak English. 


And, keep in mind that although Google is the go-to search engine in most countries there are exceptions to this rule. For example, in Russia it’s Yandex and in China it’s Baidu.

Share of desktop search traffic originating from Google in selected countries as of April 2021

So, now you’ve done your SEO research it’s time to technically structure your Shopify store. 

2. Set up URL structures for international markets

Your URL structure sends a signal to search engines that helps determine the location and relevance of your site. There are three main URL structures: 

ccTLDs use two-letter codes to indicate to search engines which country a website is registered. They target specific countries and regions, but not languages.

For example, Adidas automatically targets users in Germany with the following ccTLD: https://www.adidas.de 

A subdomain is a domain that is part of a primary domain address. Subdomains include the country code at the beginning of the root domain name. They are created to organise and navigate to different sections of a Shopify store that may be extensive in content or different thematically. Subdomains can be used to create specific pages targeting particular countries and regions, which is useful if you’re operating in international markets and the language of your site needs to be adapted for each country. 

For example, Gymshark use this subdomain to target France: https://fr.gymshark.com/

A subdirectory, otherwise known as a subfolder, houses a subset of your content. The subdirectory is located to the right of your root domain. For example, here’s Apple’s UK subdirectory: https://www.apple.com/uk

There is no one-size-fits-all solution for URL structures. The most important factor is that whichever structure you choose, you must stick with throughout your internationalisation efforts. Consistency is key when it comes to Shopify SEO.

3. Implement Hreflang tags

International Shopify stores have a lot of duplicated content. For example, your products may exist on yourshop.com, fr.yourshop.com and es.yourshop.com, which can significantly dilute your search engine rankings. This is where Hreflang tags come in handy. They are a HTML attribute that tell search engines when there are alternate versions of a page intended for different regions and languages. 

4. Craft unique content

When it comes to your Shopify store’s content, remember the differences in languages and terminology. 

Avoid using Google translate as this often generates incorrect translations and you could end up making some very embarrassing mistakes. Instead, consider employing a native speaker from the country you’re targeting to write highly relevant and unique content.

5. Link building and outreach campaigns

Finally, you need to build links in the countries you want to reach. 


From guest blogs and online magazines, to social media collaborations and podcast appearances, it’s time to get your brand’s name out there. Get creative, the possibilities are endless!

Your Shopify SEO agency

If you have global domination in your sights and are looking to scale your Shopify business internationally, you’ll need to make sure you implement these Shopify SEO best practices discussed in this article. Not only will they boost your search performance in the regions you want to target the most, but they will also provide your customers with a better user experience, which will ultimately lead to more conversions. 


As a leading Shopify agency, our team of SEO experts have helped hundreds of brands conquer internationalisation, and we can do the same for your business. Get in touch today!

Creating a community of like-minded customers replicates the traditional word-of-mouth marketing method, and the advantages of brand loyalty help you stand out in a crowded market. An active online community provides insights into customer preferences, increases customer retention, improves brand reputation, and decreases support costs – all of which lead to more customers and more revenue. 

Building a following of loyal customers is a long-term tactic to create a sustainable brand. Think of brands like Skims that have nurtured a cult-like following of customers that jump on their latest products the moment they’re released. 

Building a community is crucial for generating brand trust and loyalty that keeps shoppers coming back for more.

Reviews help add a layer of credibility and social proof, enabling shoppers to feel understood, provide a space to share stories, and build trust, all of which are important in building an online community.

Here, our partners at Okendo discuss everything you need to know about reviews and how you can leverage them to build and shape a loyal community.

Why reviews are integral to brand community

How to build a community with reviews

Reviews help brands build and nurture a community by providing customer stories that resonate. Seeing their own wants and needs reflected in other shoppers can spark a connection between shoppers. More than that, reviews instil brand loyalty and increase customer retention, which can create a cult-like following of consumers that hang on every word you say.

Here are some actionable ways you can cultivate a community with reviews:

1. Use attributes

Attributes allow shoppers to filter through reviews on your website to find like-minded customers. As well as creating a personalised experience, this also provides you with valuable customer and product data that can be used to improve the products you create for your community. 

2. Respond to reviews

When customers interact with negative reviews, brands have seen an 85% increase in conversion rates. Why? Because it helps the brand become more authentic and allows you to show off your customer service. But responding to reviews in general is a savvy tactic you should be doing. Consumers actually find businesses that respond to reviews 1.7x more trustworthy than those who don’t.

 Integrate your customer review software with your helpdesk so that your support staff can jump on negative reviews ASAP and iron out any bad customer experiences.

3. Send referral links

Sending referral links to customers that leave a positive review lets you build your community by having existing community members invite others via referrals

Identify customers that have left four or five-star reviews and offer them an incentive to share your brand with a friend. These will be some of your most loyal customers, which makes it more likely that they’ll recommend your products to their inner circle.

4. Reward customers for reviews

Rewarding customers who leave reviews helps you create a collection of UGC that cements your community when building customer loyalty. Customers are more likely to come back and purchase from you again if you offer them an incentive, like a discount code or a voucher for their next purchase. 

You can take this one step further and offer a sliding scale of incentives based on the quality of a review. For example, a customer that writes a text review can unlock a 10% discount, while customers that leave a visual review can get 15% off their next order.

5. Make reviews visible

Don’t hide your reviews away! Make sure they’re visible across your site and on other marketing channels to encourage community and help build your word-of-mouth strategy. 

Some places you might incorporate reviews include: 

Bespoke map-making brand Muir Way showcases reviews and ratings in their Google Shopping Ads, which has led to a 30% increase in conversion rate and an 838% increase in revenue.

Level up your community building efforts with reviews 

Shoppers today are keen to buy from brands that share the same values as them. Incorporating reviews can level up your community-building efforts by creating social proof, establishing credibility, and increasing brand awareness.

Okendo’s powerful features let merchants collect and display reviews across their site and throughout their marketing materials. Filter reviews by attributes to help customers find like-minded shoppers, generate UGC to showcase on your site, and offer rewards to customers who leave a review. 

About Okendo

Okendo enables fast-growing consumer brands like Knix, SKIMS, and Zitsticka to leverage their most powerful asset; their customers. Okendo has all the tools brands need to capture and showcase customer-generated content including product ratings & reviews, photos and videos, and Q&A. Brands use this content to build shopper trust, drive conversions and maximise CLTV. Headquartered in Sydney, Australia and with offices in Miami, Florida, and a Shopify Plus Technology Partner, Okendo is trusted by over 3,500 leading direct-to-consumer brands.

Putting a product live on your Shopify store is easy, right? All you have to do is add your product image, description and price, and just like that, millions of customers around the world can buy your product. 

Unfortunately, it’s not that simple. The way you add a product to your Shopify store affects how it ranks in search engines, and ultimately whether your customers can find what you’re selling. 

Here are a few simple tips and tricks you can follow to boost your store’s SEO and improve your products’ visibility:

Product title

Never underestimate the power of your product titles, particularly for SEO. For the best results, each product title should be as descriptive as possible and should include important information about the product itself, such as colour, size, and manufacturer if possible. 

Here’s two examples of a product title for the same product:

Example 1:

Example 2:

As you can see, example 2 is longer and contains more detail about the product (it’s for women, it’s meme clothing, and it’s screen printed). This helps search engines like Google recognise how relevant your product is to a user’s search and ensures you rank for searches related to the keywords you have used in your product title.

Product descriptions

Product descriptions are your opportunity to help your customers understand as much as possible about your products. This includes fabric, fit, special features, place of manufacturing, and so on. 

When it comes to product descriptions, keywords are vital. But, be careful not to overdo it – no one wants to read content that’s jam-packed full of keywords and adds very little value. 

When writing your product descriptions, focus on originality and readability. Customers prefer easily digestible content, that helps them understand the product in as few words as possible. Also, it’s imperative that you consider your target audience and what they want most out of your product. 

We recommend using brief descriptions, followed by bullet points about the product’s key features. And why not go one step further and add reviews and user-generated-content to your product pages to make them really stand out? 

If you need some inspiration, check out our client, Cosatto’s fantastic product pages – they tick all the right boxes:

Product images

It’s surprising how many merchants overlook the importance of high-quality images on their product pages. Images should be professional, offer a 360-degree view of the product and uploaded in an optimised format. Then, the image size needs to be reduced as much as possible so it doesn’t affect your page speed (but, be aware not to sacrifice the image quality in the process). Compression tools like tiny.png are great for this.

Product image alt text

Again, an enormous number of brands ignore the product image alt text. It’s a simple and easy task, so there’s really no excuse for not doing it. All you need to do is click the ALT button where your product image loads, then enter your text, which can just be a brief description of your product. Do this for every product on your Shopify store and watch your rankings rise to the top!

Product variants

Product variants will differ based on your product offering in terms of size, colour, price, etc, but there are few things to keep in mind. It’s best practice to fill in as much information as you can in these fields. And, make sure each of your sizes has inventory tracked, so you don’t sell more products than you have. 

For SKU numbers, these can be made according to your internal system or Shopify can automatically generate these for you. If your product has a barcode (ISBN, UPC, GTIN, etc.) click edit on the variant and enter it into the proper field. 

Search engine listing preview

For every product you have, you must edit the search engine listing preview.  

The title can either be the same as your product title or you can make it more keyword focused. 

For your meta description, this can be the same as your product description, but keep in mind that it must be 160 characters or fewer.

And, your URL and handle should be short, snappy and include unique keywords from the product title. 

Sales channels

This section is where you can choose which channels you want to sell your products on. Luckily for you, Shopify comes out-of-the-box with some great integrations such as Facebook, Amazon, eBay, Pinterest, which gives you more opportunities to reach your customers on multiple platforms. However, be aware that some channels like Amazon come with extra fees that will eat into your bottom line. 

Organization

This is where you keep track of your products internally. For example, if you’d like to keep track of product type (jackets) or vendor (Adidas), you can do it all here. Some Shopify themes will have options to show your vendor entries on the collection or product page, but it’s best practice to enter the vendor and product type if you show it or not. This allows your products to be easily categorised by type or vendor in smart collections. 

The organization section also tells you which collection the product is included in and has a tag field so you can add keywords. You can use these tags as a condition on a collection, for example, a product tag ‘footwear’ will automatically add the product to a footwear collection. 

The organization tab is essential for seamless site navigation. Get this wrong and it will seriously affect your sales. That’s why it’s imperative to take your time with this tab and put some thought into it for optimal results. 

Last word

While you might think the product editing page is simple, many merchants fail to take advantage of all its features and rush the process. However, if you standardise the process and approach your product pages strategically it will lead to better search engine results, boosted visibility and more sales. 


If you need support implementing the process or want to learn more about how you can boost traffic to your Shopify store, then reach out to our SEO experts, today!

Ecommerce brought choice, price and convenience to the masses in its infancy. During a meteoric rise, the use of customer analytics, influencer marketing and personalisation cemented online retail as a truly dominant force. And over the last 12 months, ecommerce became the essential method of acquiring goods, right down to the basic necessities, as we were all locked in and the physical world closed for business. However, as 2021 shows signs of hope and we carefully return to the outside world, the overwhelming consensus is that we have some physical, tangible, real world catching up to do.

The question is where does this leave those brands who have sprung up online over the last few years, selling direct-to-consumer, purely on their own web stores. They have cultivated huge followings on social media, particularly Instagram, and have all the ads, analytics and conversion tactics in place to be a truly successful online merchant. But these are brands without, at least in the short to medium term, any plans for bricks and mortar stores. What may be missing, therefore, is any form of real connection to the physical world and the customers that inhabit it. Is there enough to build a brand on without in some way forming meaningful, human and emotional connections with those people buying?

Here, our partners at Peoplevox share 3 tactics that D2C brands can use to make an impact outside of their digital world…

Tactic #1 – Make your clothing brand into a members only community

The Couture Club is a fashion brand established in 2015, with designs created out of its city, Manchester UK. In case it needs spelling out: “Deciding on the name because every piece is individual and unique; ‘Couture’ and ‘Club’ because we wanted to build a community that in effect, not only join us by buying into our product and style but also into our culture and what we stand for.”

So much more than just another label, this business is built from the ground up as a membership community. By joining the club, you become entitled to exclusive gifts, VIP early access, priority tickets to special, one-off events, and other extras like birthday vouchers, gift cards, loyalty points. The clothes bring it all together – like-minded people sharing ideas and styles. Going a step further, rather than relying on the typical ‘influencer’ model for social media marketing, The Couture Club has invested in partnerships with people at the core of pervasive cultural moments: Deontay Wilder, Lethal Bizzle, Jesse Lingard. Pioneering sportsmen and musicians with whom the community has more deep-rooted connections than ‘just another Instagram account’.

Its club has values and stands for something. It is something you can be a part of, and get genuine value from. In this way, the brand was a living, breathing thing in the real world a long time before they eventually opened their flagship store.

Tactic #2 – Translate online influence into real-world pull

The pride of the Shopify pack, Gymshark is the master of ‘URL to IRL’ (the brand’s words). From its early days blowing up fitness trade shows with vast crowds, one-off local events, activations for key product launches, collaborations with athletes and culminating most recently with its first retail-focussed, month-long pop-up. The brand has developed a reputation for bringing energy to fitness everywhere it goes, inspiring growing audiences.

It’s through these events that the values of the brand become clear, and that community they work so hard to engage online becomes an experience offline. Their secret, perhaps, is the names they have aligned with the brand. Athletes, models and content creators, who have massive followings in their own right first and foremost, seem to create some kind of magnetic pull at these events, drawing fans from far and wide to meet face to face those they idolise and follow online. Even if it’s just for a picture for the brand’s socials! The net result is translating followers into footfall, first-time buyers into long-term customers, and product sceptics into brand believers.

Tactic #3 – Create a sensational unboxing experience

Our last play is a clean winner down the line. Federer-esque. Not only is it about brands turning something that looks good online into something that feels brilliant when it lands on the doorstep, this is full-cycle, brand-building user-generated marketability.

Pretty early on into the direct-to-consumer movement, brands like Dollar Shave Club, Harry’s and M.M. LaFleur took on the challenge of turning cardboard and tape into an on-brand, value-add experience. And it’s smart – the packaging is your first physical impression of a previously online only concept. So, whether it’s the quality and finish of the box itself, the layout and design without the box, a personal touch or handwritten note, or some extra freebies as a cherry on top, the things brands do to package the items ordered are the things that will live long in the memory. And because we live in the social age, by memory we mean that customer’s Instagram, TikTok, Snapchat or YouTube channel.

It’s also the golden change to reinforce with your new customer what your brand is all about. Ethical company with a sustainable outlook? This is the time to find creative ways to reduce waste and use eco-friendly materials. For high-end fashion boutiques that are all about luxury and sophistication, high-quality materials and elegant branding make a lot of sense. A minimalist basics brand isn’t really adhering to their own vibe if the box their clothes get delivered in has 10 sheets of paper and 4 compartments for foam peanuts…

Final thoughts

It’s clear huge corporations are going to extreme lengths to track, measure and learn from both the offline and online activity of customers. Nike asks you what shoes you are wearing on its running app to inform regionalised merchandising strategies for their stores. Google tracks whether ads shown on a phone relate to physical visits using location tracking. Fast-growth brands on Shopify can’t compete with this, but they don’t have to. Instead, they need to continue pursuing these more human ways of bringing their brand to life. Social has allowed them to expand their audience at an awareness level, but it’s only when they can be translated into a real-world experience that they inspire loyalty, togetherness, that feeling a part of something that leads to brand ambassadors and customers for life.

About Peoplevox:

Peoplevox, a part of The Descartes Systems Group, is a warehouse management system designed to address the challenges e-commerce warehouses face. It’s built with all the features needed to take you from scale-up to enterprise, ensuring you deliver remarkable customer experience with every order.

With so many features and updates, Facebook advertising can seem like a daunting place if you’re not a digital marketing pro. However, the multiple benefits it can bring make it a vital addition to your Shopify store. And as Facebook is one of the most popular advertising platforms on the planet, your Facebook ads must be set up correctly to maximise campaign success. 

In this guide, you’ll learn what a Facebook Pixel is, how to set up a pixel on your Shopify store, and the different ways to use a pixel to boost conversions and drive ROI. 

What is Facebook Pixel?

The Facebook Pixel is a tracking code that is generated from your Facebook Business Manager account and it captures specific actions visitors perform on your website. 

You can use the data your pixel collects to show your Facebook and Instagram ads to different audience segments. And you can use it to re-target and re-market to people who have visited a particular page or taken a specific action on your website. 

In short, a Facebook Pixel allows you to advertise the right content to the right people at the right time.

Why should I add a Facebook Pixel to my Shopify store?

Adding a Facebook Pixel to your Shopify store is a no brainer. Here’s why…

  1. Custom Audiences

How brilliant would it be to show your ads to people who have already shown an interest in your brand?

Well, Facebook Pixel allows you to create custom audiences so you can do exactly that. 

By creating custom audiences from pixel data, you can tailor your ads to different audience segments based on the products they’re interested in. 

For example, if you own an eyewear brand and you want to promote a new line of women’s sunglasses, you can create a custom audience of people who have previously shown interest in women’s sunglasses or general women’s eyewear in your store. Also, you can create a custom audience of people who added various women’s eyewear to their cart and display ads promoting your new line of sunglasses.

  1. Dynamic Ads

Not every customer who visits your store will make a purchase. But this is where Facebook Pixel can help. The pixel allows you to capture data regarding visitor behaviour, such as cart abandonment or specific page views, and use this information to create re-targeting campaigns using dynamic product ads. These ads are great for encouraging customers to return to your store and make that all-important purchase. 

  1. Lookalike Audiences

Creating lookalike audiences using Facebook Pixel for your Shopify store is a surefire way to gain lots of new customers. This is because lookalike audiences are groups of Facebook and Instagram users with similar characteristics to people in your source group. 

Facebook has a rich data pool which can prove particularly useful when it comes to targeting audiences who are more likely to convert. 

For example, if you create a custom audience of people who made purchases on your Shopify store, you can then create a lookalike audience of people with similar characteristics. 

  1. Conversion Optimisation 

You can use Facebook advertising to increase the number of sales on your Shopify store by asking Facebook to optimise your campaign for purchase. 

Based on your pixel data and Facebook’s database, your ads will be shown to users who are prone to purchase and are interested in brands like yours. 

How to add a Facebook Pixel to my Shopify store?

First things first, if you haven’t already, you’ll need to create your pixel.

To do this, you’ll need to visit your Events Manager > Connect Data Source > Web > Add pixel details. 

There are three ways you can add a Facebook Pixel to your Shopify store: 

  1. Use an integration or tag manager
  2. Manually install the pixel code
  3. Email instructions to a Developer

Using an Integration to add the Facebook Pixel code to Shopify

If you’re on Shopify the process is simple. Here’s how…

  1. In your Shopify admin, click Facebook in the Sales channels section
  2. Click Settings, and then click Data sharing settings
  3. In the Customer data-sharing section, click the Enable data-sharing 
  4. In the Choose data-sharing level section select Standard, Enhanced, or Maximum
  5. Select your pixel from the list. Or if you’re yet to create a pixel, follow the instructions to create one
  6. Now click Confirm

Adding the Facebook Pixel code to your Shopify store manually

If you find coding a breeze, then this might be the option for you. Put the pixel code in the global header of your website. To do this, look for <head> </head> in your code or find your header template to upgrade the global header. Then, paste your Facebook pixel code in the middle of the header code, after <head> and before </head>.

Have a Developer add your Facebook Pixel code to your Shopify store

If you have a Shopify Developer who helps you maintain your site, you can simply email them the code and instructions to install the Facebook Pixel. This is the ‘Email instructions to a Developer’ option. Once the Developer has confirmed the pixel is installed, you can check whether the Pixel is working properly by using Google Chrome’s Facebook Pixel Helper extension.

After you’ve verified that your pixel is working, you’re ready to start creating your custom audiences and advertise on Facebook and/or Instagram. With constant monitoring, you’ll be able to scale your ads in no time. 

Custom Conversions For Shopify

Facebook Pixel gives brands the freedom to create custom conversions.

A custom conversion is created by selecting a completion page and naming the conversion. For example, a completion page could be a thank you page similar to the below example:

Facebook also allows you to choose the category for the custom conversion. These include…

The clever thing about custom conversions on Facebook is that once they’re created they’ll be tracked for all your ads, whether you’ve optimised for it or not. At any time, you can create a report for one of your Facebook ads that will show you the conversion rate for your custom conversions. 

Facebook Pixel Standard Events For Shopify 

When someone takes an action on your Shopify store, Facebook Pixel logs it as an event. Facebook already has a standard list of pre-defined events that are common across ads. These include…

The above standard events also support parameters, which let you track specific information about an event. This includes…

Custom Events For Shopify

In contrast to custom conversions which are tied to a URL, custom events don’t need to be. Instead, conversions are tracked by adding code to a specific page. Custom events are used when brands want to collect more in-depth data than a standard event. 

How many Facebook Pixels do I need?

Facebook allows you to create up to 100 pixels in your Business Manager account. We’d recommend only setting up multiple Facebook Pixels if you have lots of different websites with different audiences.

Your Facebook Advertising Experts

Hopefully, after reading this article, you know how to successfully add a Facebook Pixel to your Shopify store. But, if you still need assistance, we’re happy to help. 

Our team of Facebook advertising experts have a proven track record when it comes to helping brands get the most out of their Facebook Pixel. We build highly targeted audiences for ad campaigns that drive conversions and improve ROI. We can do the same for your ecommerce business. Get in touch today

Customer experience plays a pivotal role in building brand engagement, boosting retention and driving revenue, but all too often, merchants fail to capture customers’ attention from the get-go. Why? Because of poor ecommerce personalisation. 

The most successful brands are the ones that keep their customers happy by giving them what they want; a personalised experience. Gone are the days of a one-size-fits-all approach. Customers expect, in fact, demand a shopping experience that suits their needs and makes them feel like a valued customer. So, it’s your job to give them exactly that. 

In this article, we discuss what ecommerce personalisation is and how you can achieve it to boost your business’s conversion rate…

What is ecommerce personalisation?

Ecommerce personalisation is a marketing tactic that merchants use to tailor a customer’s shopping experience based on the user’s needs or interaction history. This includes product recommendations, email marketing, or targeted promotions. 

The level of personalisation depends on the kind of information you collect about the customer. For example, the customer’s location, browser history, purchase history, or level of brand engagement. 

Simply put, ecommerce personalisation is the practice of delivering the right message to the right customer at the right time. So, for your ecommerce personalisation strategy to be successful, it must add value to the customer. 

Here’s how to determine your personalisation strategy’s value…

Value*=[Relevance + Timeliness / Loss of privacy] Trust

*Value to the customer

What are the benefits of personalisation?

When you implement ecommerce personalisation, there’s a whole host of benefits including…

Sounds good, right? Keep reading to find examples of how other merchants are using ecommerce personalisation to grow their businesses.

20 Ecommerce Personalisation Examples

Now you know the basics of personalisation and its benefits, let’s explore how other merchants use ecommerce personalisation to grow their businesses.

#1 Seasonal content

Seasonality significantly impacts how we shop, particularly when it comes to fashion. Customers look for different products depending on the time of year. 

You can get prepared early and pre-empt this interest by implementing on-site banners in your homepage navigation or include notification and offers that are tied to the changing seasons. Highlight summer and winter clothing ranges, as well as holiday promotions like Halloween, Christmas and Black Friday. 

But be mindful that seasonal content will not apply to every segment of your market. For example, the UK is currently in the middle of winter, but in Australia it’s summer. So, you must account for seasonal variations in different countries and hemispheres.

Why not go one step further and implement weather-targeted product recommendations. This is a great way to influence buying decisions based on real-time weather and is a surefire way to gaining a competitive advantage over our competitors.

#2 Geo-location alerts

If you have separate international stores, it might be a good idea to implement geo-location alerts when your customer lands on your site. This way a customer is redirected to the right site (currency) if they land on the wrong one. 

#3 Personalise your homepage

Think of your homepage as your shop window. It’s your customer’s first impression of your store and it’s a prime space for advertising products, promotions and offers. 

Whenever a customer lands on your homepage, they should see a host of personalised links to their preferred categories, suggested items, recently viewed products, and more. So, leverage what you know about a customer and use this to tailor their shopping journey in an easy-to-use way.

#4 Personalising product recommendations

One of the most popular and effective ecommerce personalisation examples is personalised product suggestions. For each product, there are other products users have bought and viewed. Related items are a great up-selling and cross-selling tactic. 

What’s more, adding ‘recently viewed’ products to your customer’s journey is often the extra push they need to make that all-important purchase. This is because most buyers browse before buying, so when they’re ready to buy they can easily come back to your store and find the product they were looking for.  

Also, we’d recommend promoting bestsellers and trending items on your homepage. This creates a sense of urgency and increases your conversion rate.  

Product recommendation carousels are versatile and can be added to almost anywhere on your website. From experience, we find the most commonly seen include:

#5 Show continuous shopping for returning customers

Many high-growth ecommerce businesses use the ‘Continue shopping’ tactic, allowing customers to pick up where they left off in just a click. 

This approach remembers your customer’s selected items and preferences through previous sessions, making it easier for them to buy. 

#6 Personalised search results

As an ecommerce business, there are a lot of things you can do to make your customer’s shopping journey smoother.

For example, you can utilise what you know about returning customers and show the most relevant information when they search. Offering category suggestions allows your customer to keep their search broad, whilst focusing on their interests. 

Similarly, you can tailor the search results page by displaying personalised recommendations based on browsing history. And if you add cross-selling and upselling promotions to the mix, things can really get exciting!

#7 Personal emails

A surefire way to take your business to the next level is through email marketing. It’s cheap and effective. However, with so many emails cluttering your customers’ inboxes these days, you’re going to have to create emails that are jam-packed with personalised content, killer CTA’s and high-quality imagery to stand out. 

Also, you must segment your customers based on shopping behaviour including most visited pages, wishlists etc. And include product recommendations and imagery in your emails.

#8 Message customers on important days 

As we mentioned above, personal emails are a great way to boost conversions. So, why not go further and message your customers on special days, including birthdays and anniversaries? These kinds of emails and personalised offers make the customer feel special and prompt purchase, as well as building loyalty and engagement.

#9 Re-engage with past subscribers

One of the best ways to re-engage dormant customers is to send personalised emails that spark their attention. This includes something as simple as a ‘we miss you’ email to remind the customer they haven’t shopped with you in a while. Or a juicy discount code to entice them back to your store. 

# 10 Abandoned cart emails

An excellent way to win back lost sales is through automated abandoned cart emails. Often it’s the case that the customer has got distracted during their shopping journey, so a friendly, personalised reminder can be the helpful prompt they need.

#11 Let your Ccstomers personalise their products 

Another great personalisation tactic is giving your customers the flexibility to personalise their products. Whether it’s a colour change or adding gift-wrap, these small touches can make a huge difference. So, if it’s possible to offer personalisation options, do it. 

#12 Freedom to set marketing preferences

Allow your customers to pre-select general marketing preferences when signing up. Doing this will give customers control over the kind of marketing content they receive, which means they’re more likely to convert because the promotions and updates will be specific to their interests.  

#13 Use live chat 

Just because your customers are choosing to shop online doesn’t mean human interaction is no longer important. In fact, customers crave a deeper connection with brands, particularly during a global pandemic. 

Rather than leaving your customers to search for the answers themselves, offer an instant live chat feature which will save them time and make them feel valued. Live chats are conversational and offer the customer a more human touch, which boosts loyalty and improves customer experience

#14 Use chatbots

In recent years, chatbots have become increasingly popular, enabling merchants to interact with their customers 24/7 – great for scaling businesses with customers in various time zones. Some people argue chatbots lack a personal touch, but this isn’t a problem when you use AI-driven chatbots because they recreate the experience of talking to a real person and can even offer personalised product suggestions.

#15 Let customers save their favourite items (“Wish List”)

It’s inevitable that whilst browsing visitors will come across products they like but aren’t ready to buy. 

When you implement a ‘Wish List’ function to your store, it allows customers to save items for a later date – increasing chances of purchase.  

You could also incorporate ‘Wish Lists’ into your email marketing efforts. For example, if a product in a customer’s wish list is low in stock or discounted, inform the customer via email. This will create a sense of urgency and increase the chances of a sale. 

#16 Show your customers name when they’re logged into their account

This is a simple example of personalisation, but you’d be surprised how many stores don’t do this. 

When a customer is logged into their account, show their name in the header. It’s a quick and easy way to reassure customers that they can purchase without having to input all their information or login again. And they’ll also know that they can access their account features in just a few clicks. 

#17 Multiple shipping options 

It’s important to offer customers a variety of shipping options. This is because some customers are willing to pay extra for speedy shipping, whilst others aren’t in a hurry and would rather save. The more options, the better!

And don’t forget to be transparent about your shipping costs from the very beginning. No customer wants the surprise of paying more than they bargained for at check-out. So, display your delivery options on product pages with clear CTA’s.

# 18 Personalised re-targeting ads

Once a customer has visited your store, you’ll have a better understanding of what products they’re interested in. You can use this behavioural insight to re-target them and create a personalised shopping experience. 

There are lots of options when it comes to types of content you can use when re-targeting. For example, you can show customers their recently viewed items or suggested items based on their browsing history. And you can also remind customers of products they abandoned in their cart. This is where tools like Facebook pixel come in handy (despite what you may have heard about the latest iOS14 update).

#19 Personalised post-purchase experience

A customer’s shopping experience doesn’t end at check-out, so why should personalisation? This is where a post-checkout page comes in. It’s the perfect opportunity to engage your customer further on a deeper, more personal level. 

There are a few ways merchants can do this, including a referral incentive, a CTA to sign up to a newsletter or a discount code for the customer’s next purchase.

#20 Personalise your pop-ups

Personalisation can significantly improve the effectiveness of your pop-ups, not to mention enhance the customer experience. 

Several tools on the market can help you create personalised pop-ups based on your customer’s interests. You can also customise when in the customer journey you would like the pop-up to appear. The key is to make your pop-up as unintrusive as possible. 

However, some customers find pop-ups annoying, especially when they appear frequently. So, always follow best practices when it comes to pop-ups and avoid distracting your customer from the end goal; the purchase!

Conclusion

As you can see, offering your customers a personalised experience doesn’t mean you have to redesign your whole ecommerce store. But it’s something that should be taken into consideration if you want to boost conversions. 

As always, it’s important to take an omnichannel approach. Personalisation isn’t just about your website. You need to include other channels including email, SMS, customer service and social media.

At Velstar, we take a data-driven approach to personalisation. We leverage the very best technology to create highly personalised, targeted content that customers love. If you’d like us to help you, get in touch today