Going from strength to strength, we drive retail brands forward.

Our growth marketing specialists begin all new projects with a thorough audit and review of the clients’ current marketing strategy, budget and goals.  We investigate where they are currently spending marketing budgets and look to streamline their efforts for increased revenue and reach.

We then create bespoke strategies for each of our clients to help improve online visibility and increase sales – designing the perfect solution to reach maximum growth.

Marketing Strategy

Our Marketing Strategies are designed and curated personally to suit your business and products. We combine your companies goals and objectives with our in-depth market research and knowledge to create a successful plan to grow your business.

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• Define your business goals
• Market & competitor research
• Discover your business strengths & weaknesses through an in
depth audit
• Define your target personas & online voice
• Yearly marketing plan across your desired services

Search Engine Optimisation (SEO) for Shopify

SEO has the highest ROI across ecommerce marketing. Despite this, many businesses leave their SEO untouched. Driving organic traffic to your site through its Google ranking to increase sales and allow your business to stand out against competitors.

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• Site audit/fixes
• eCommerce SEO Strategy
• Link building & SEO Blog Content
• On-page optimisations
• Keyword research
• Monthly rankings report
• Outreach

(PPC Google Shopping and Paid Social) for Shopify

After building a business online there’s nothing worse than seeing low traffic numbers. With Velstar you don’t have to worry. Our PPC experts use best practices to optimise paid advertising campaigns that reach the right target audience for your brand.

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• Full Audit
• Detailed strategy
• Campaign creation
• Campaign monitoring
• Feed optimisation
• Monthly transparent reporting
• Paid Social Ad creation (includes
content & copy)
• Ad monitoring
• Monthly progress reports

Social Media for Shopify

Social media is the digital shop window to your website & business. It allows potential customers to view your products and engage with your brand. We can create a strong social media presence for your brand and manage and create campaigns involving social holidays suited to your brand to increase follower engagement. Using Influencer Marketing can also organically push your brand awareness and generate influencer content.

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• Campaign management (Social & Influencer)
• Marketing Content Calendar creation in line with your brand
• Social Media Scheduling (Facebook, Twitter & Instagram)
• Social content creation (imagery & graphics)
• Social media strategy
• Social platform management
• Instagram & Facebook shopping set-up
• Influencer Marketing & Outreach

Conversion Rate Optimisation (CRO) for Shopify

Why customers don’t convert is one of the biggest questions within ecommerce. However, we can find out why and optimise your site, promote USP's and entice customers to convert. We can give your customers a better experience when browsing the site and allow us to understand your visitors on a greater level.

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• Personas and user definitions
• Regular user tracking
• Continuous A/B and multivariate testing to achieve pre-agreed
targets
• Regular feedback surveys and real world UX sessions
• Monthly reports
• Onboarding to task and client management system for full
transparency and seamless communications
• Annual plan with estimated targets and KPIs

Email Marketing for Shopify

Enhance your customer loyalty and relationship with the power of email marketing. Reach customers both returning and new directly with campaign emails and email flows to boost sales and customer relations. Now like never before we can personalise and automate messages to create a bespoke and personalised message for each customer.

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• Email strategy
• Campaign management
• Template creation & email design
• Email flow design & implementation
• Mailchimp to Klaviyo integrations
• Lead Generation List Building